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Digital Media

BA (Hons)

Key information

Key information for 2026-27

Key information for 2027-28

Course Overview

From social media influencers and AI algorithms to wearable tech and digital activism, this BA Digital Media gives you the chance to explore how digital technologies are transforming society, culture and identity.

  • Why choose this course?

    • It combines academic rigour with creative practice and career-focused training to equip you with the critical insight, practical skills and professional experience you need to thrive in today’s fast-changing digital landscape.
    • You can build your degree around your goals, studying towards the core BA Digital Media, or tailoring your studies through our specialised pathways in creative practice, marketing or business analytics.
    • You will learn from expert academics and industry professionals who blend cutting-edge media theory with real-world insight into digital platforms, AI, social media and cultural change.
    • It includes portfolio-building, guest lectures from digital media practitioners and industry placements to help prepare you for careers in media, design, tech and beyond.
  • What will I learn?

    You will explore the impact of digital technologies on culture and society by blending critical thinking with hands-on creative practice in areas such as video production, web design, digital storytelling and online research methods.

    Through studying cutting-edge topics like AI, algorithmic bias and social media, you will learn a range of valuable skills including in SEO, analytics, visualisation and platform engagement strategies, alongside creative and technical skills in content creation.

    You can study towards a BA Digital Media, or specialise on a pathway of particular modules to gain the:

    • BA Digital Media and Creative Practice, which combines digital media studies with professional development and applied creative practice, for example in social media, digital design, video editing or journalistic writing
    • BA Digital Media with Business Analytics, which combines digital media studies with selected business analytics modules
    • BA Digital Media with Marketing, which combines digital media studies with selected marketing modules
    • BA Digital Media with Environmental Studies, which combines digital media studies with modules on the environment and environmental law.

    By the end of your studies, you will be equipped to work across a range of professional and creative settings where knowledge of digital media is in high demand.

  • How will I learn?

    Taught via interactive lectures, workshops, seminars, field visits and self-guided learning, this course encourages creativity, critical thinking, collaboration and personal growth.

    It is available to study full- or part-time with classes taking place in the evening.

  • How often will I attend classes?

    Full-time: Two to three evenings a week, October to July.

    Part-time: One to two evenings a week, October to July.

  • Foundation Year

    If you opt for the Foundation Year route, this will fully prepare you for undergraduate study during an additional year (full-time) or two years (part-time) of supported study. This option is ideal if you are returning to study after a gap, if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen undergraduate degree.

    Once you successfully complete your Foundation Year studies, you will automatically advance onto the main full-time degree.

  • Course disclaimer

    Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

    Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the How will I learn? section.

More Highlights

  • This course offers an Environmental Studies pathway.
  • You will acquire up-to-date skills and knowledge from experienced industry practitioners at the heart of London's global media, including leading academic researchers such as: Scott RodgersJoel McKimRobert Topinka and Professor Tim Markham.
  • You will be able to hone your skills using industry-standard software such as the Adobe Creative Cloud suite, as well as specialised tools such as the 4CAT online data analysis toolkit.
  • You can attend our dynamic programme of seminars, events and guest lectures organised by affiliated research centres and networks such as Birkbeck Interdisciplinary Research in Media and Culture, the Birkbeck Institute for the Moving Image and the Vasari Research Centre for Art and Technology.
  • Our Bloomsbury campus includes facilities such as our new Immersive Learning Centre, the award-winning Birkbeck Cinema, the Peltz Gallery, and access to audiovisual equipment such as digital video cameras, lighting, 3D imaging and podcasting kits.
  • Ranked as one of the top four universities in the UK for its Art and Design research in the most recent 2021 Research Excellence Framework, Birkbeck provides  internationally respected teaching across digital media, journalism, media and cultural theory, creative industries, film and television studies, creative marketing and business analytics.

Modules and Teaching

School of Creative Arts, Culture and Communication

The school's teaching and research is highly interdisciplinary, spanning cultures and periods. Academic and practice-based study will equip you for a career in the creative and cultural industries.

Entry Requirements

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

  • Full-time study - how many UCAS points do I need?

    UCAS tariff points

    • Three years full-time: 112 points (e.g. A-levels BBC)
    • Four years full-time with Foundation Year: 48 points

    For full-time study on this course, you apply via UCAS. The UCAS tariff score applies if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth.

  • Part-time study

    For part-time study our standard requirements are a minimum of two A-levels or equivalent.

  • Alternative entry routes

    Pearson BTEC Level 3 National Extended Diploma: DMM

  • What are the English language requirements?

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

    If you don't meet the minimum English language requirements, please contact us or see our international study skills page for more details about how we can help.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

  • What are the visa and funding requirements?

    If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months' duration: Student visa
    • Courses of less than six months' duration: Standard Visitor visa

    International students who require a Student visa should apply to study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at Birkbeck (with the exception of some modules).

    As a Student visa student, you should also apply to study on campus only, as online and flexible options of study (if they are available for your course) may affect the conditions of your visa.

    For full information, read our visa information for international students page.

    Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.

    Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.

  • Credits and accredited prior learning (APL)

    If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to Birkbeck or another institution.

Fees

Three years full-time, on campus

Academic year 2026-27, starting in October 2026

Full-time home students: £9,790 per year
Full-time international students: £18,500 per year

Academic year 2027-28, starting in October 2027

Full-time home students: £10,050 per year
Full-time international students: £19,320 per year

Four years part-time, on campus

Academic year 2026-27, starting in October 2026

Part-time home students: £7,335 per year
Part-time international students: £13,875 per year

Academic year 2027-28, starting in October 2027

Part-time home students: £7,530 per year
Part-time international students: £14,490 per year

Four years full-time with Foundation Year, on campus

Academic year 2026-27, starting in October 2026

Full-time home students, Year 1: £5,760 per year
Full-time international students, Year 1: £18,500 per year
Full-time home students, Year 2+: £9,790 per year
Full-time international students, Year 2+: £18,500 per year

Academic year 2027-28, starting in October 2027

Full-time home students, Year 1: £5,760 per year
Full-time international students, Year 1: £19,320 per year
Full-time home students, Year 2+: £10,050 per year
Full-time international students, Year 2+: £19,320 per year

Six years part-time with Foundation Year, on campus

Academic year 2026-27, starting in October 2026

Part-time home students, Year 1 and 2: £2,880 per year
Part-time international students, Year 1 and 2: £9,250 per year
Part-time home students, Year 3+: £7,335 per year
Part-time international students, Year 3+: £13,875 per year

Academic year 2027-28, starting in October 2027

Part-time home students, Year 1 and 2: £2,880 per year
Part-time international students, Year 1 and 2: £9,660 per year
Part-time home students, Year 3+: £7,530 per year
Part-time international students, Year 3+: £14,490 per year

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing their course may be subject to annual inflationary increases. For more information, please see our Fees Policy.

Birkbeck's campus is located in the historic and vibrant Bloomsbury area of central London - named one of the best places to live in London 2025 by The Times.

Careers and employability

On successfully completing this BA Digital Media, you will have gained an array of valuable transferable skills including in:

  • critical-thinking and research skills 
  • written and verbal communication
  • collaboration and teamwork
  • self-management and  project planning.

Studying this course will prepare you for career paths in a range of fields and professions including in: 

  • media and creative industries, for example in content creation, social media, UX/UI or journalism
  • digital marketing and communications
  • research or policy
  • data and analytics roles in the cultural, public or business sectors.

We also provide first-rate preparation for those students interested in postgraduate academic study, such as on our MA Digital Media Culture, MA Digital Media Design or MA Digital Media Management.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Student Support

Birkbeck offers study, learning and wellbeing support to undergraduate and postgraduate students to help them succeed.

Our Learning Development Service provides a lively programme of free weekly workshops building essential academic skills - from writing and critical thinking to maths and referencing - offering flexible sessions, practical tips, and online resources to boost your skills and confidence.

Our Disability and Mental Health Service can support you if you have disabilities, specific learning differences, mental health conditions or neurodivergence, by providing practical support to help you achieve your academic potential.

Our Counselling Service aims to support you with any emotional and psychological difficulties that are affecting your experience and engagement with your studies at university. It is a free, non-judgemental and confidential service which consists of a consultation process followed by time limited counselling contact.

Find out more about the full range of student services we offer at Birkbeck.

How to Apply

You apply via UCAS for our full-time undergraduate courses or directly to Birkbeck for our part-time undergraduate courses. For more detailed, step-by-step guidance on how to apply, visit our How to apply page.

  • How do I apply to study full-time (UCAS entry)?

    If you are applying for a full-time undergraduate course at Birkbeck you apply through UCAS. Use the Apply now button on this course page which will direct you to UCAS. There you will be prompted to sign in and create an account. You will have to give UCAS a few personal details, including your name, address and date of birth, and then you can start working on your application.

    The first UCAS deadline is in January, and the majority of university applications through UCAS are made by then. Find the exact deadline date on the UCAS website. We welcome applications outside of the UCAS deadlines, so you can still apply through UCAS after the January deadline, depending on the availability of places. We also take late applications via the UCAS Clearing system in August.

  • How do I apply to study part-time?

    If you are applying for a part-time undergraduate course (usually four or six years), you apply directly to Birkbeck online by using the Apply now button. You will need to prove your identity when you apply.

    Please note that online application opens in September.

  • When should I apply?

    You are strongly advised to apply now, to ensure there are still places left, and to give you enough time to complete the admissions process, to arrange funding and to enrol.

    You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.

  • How can I get help with my application?

    Get all the information you need about the application, admission and enrolment process at Birkbeck.

    Our online personal statement tool will guide you through every step of writing the personal statement part of your application.

  • International agents

    If you are an international agent applying to Birkbeck on behalf of an international student, please use Birkbeck's agent portal.

Study routes for Digital Media (BA (Hons))

Please select a study route below to continue your application.

Please note that international students who require a Student visa to study in the UK can only apply for full-time, on campus routes.

Important: Applications to study part-time in 2027/28 will open in October 2026.

2026-27

Full-time

Part-time

2027-28

Full-time