Digital Media Management

Modules and Teaching

• One year full-time or one year part-time or two years part-time, on campus, starting in October 2026 or January 2027

  Course structure

  MA:
  You must complete modules worth a total of 180 credits, consisting of:

  • three compulsory modules (30 credits each)
  • one option module (30 credits)
  • a dissertation/project (60 credits).

  PG Cert:
  You take two compulsory modules worth 30 credits each.

  MA compulsory modules

  • Creative Digital Branding
  • Digital Design Thinking
  • Managing Digital Media

  MA indicative option modules

  • Advanced Layout and Design (January start only)
  • Audiences: Communities, Participation and Learning
  • Contemporary American Cinema (January start only)
  • Critical and Creative AI
  • Digital Culture
  • Digital Marketing Initiative, Work Placement
  • Digital and Data Journalism
  • Inside Out of Culture: organisations, placements and practice
  • Public Relations and Professional Communications (January start only)
  • Theoretical Perspectives on Media (January start only)

  MA Digital Media Management final project

  • Final Project MA Digital Media

  PG Cert modules

  • Creative Digital Branding
  • Managing Digital Media

• Teaching

  We encourage innovative and engaging ways of teaching to help ensure you have the best learning experience and provide a range of different modes of learning to help you juggle study with work and other commitments.

  Find out more about our teaching and teaching hours.

  What are the methods of teaching?

  MA: This course is delivered by leading research academics and industry practitioners in academic seminars, practical workshops and technical sessions in labs.

  PG Cert: Teaching is in small groups, and you are encouraged to participate and learn through discussion and collaborative work.

• How will I be assessed?

  MA: The course is assessed by coursework only, including production of digital items, critical evaluations and essays.

  PG Cert: Coursework, evaluations and project work. You will be expected to make presentations alone and in groups, and some of the assessment may be made on collaborative work. Progress may also be self- and peer-evaluated and may be made against benchmark statements during the course.

  Please see individual modules for more details.

  Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

Entry requirements

MA : Our standard entry requirements for postgraduate courses are a second-class honours degree (2:2), or equivalent, in any area of study.

PG Cert: You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.

Non-graduates with three years' experience and IT skills are also welcome to apply.

• What are the English language requirements?

  If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

  If you don't meet the minimum English language requirements, please contact us or see our international study skills page for more details about how we can help.

  Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

• What are the visa and funding requirements?

  If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

  The visa you apply for varies according to the length of your course:

  • Courses of more than six months' duration: Student visa
  • Courses of less than six months' duration: Standard Visitor visa

  International students who require a Student visa should apply to study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at Birkbeck (with the exception of some modules).

  As a Student visa student, you should also apply to study on campus only, as online and flexible options of study (if they are available for your course) may affect the conditions of your visa.

  For full information, read our visa information for international students page.

  Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.

  Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.

• Credits and accredited prior learning (APL)

  If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to Birkbeck or another institution.

Fees

• Birkbeck's Lifelong Learning Guarantee

  If you've studied at Birkbeck before and successfully completed an award with us, take advantage of our Lifelong Learning Guarantee to gain a reduction on the tuition fee of this course.

• Can I apply for an international scholarship?

  We provide a range of scholarships for eligible international students, including our Global Future Scholarship. View Birkbeck's available scholarships.

Careers and employability

On graduating successfully from this course, you will have gained an array of important transferable skills including in:

• project planning and development 
• competitive market analysis
• online brand strategy
• content production for social media
• management frameworks and methods, such as Scrum, Waterfall and Agile.

It is ideal for those who wish to follow a career path as a:

• communications/brand manager
• digital advertising/content/creative project manager
• digital media entrepreneur/manager/product manager
• digital project manager
• social media marketing/product manager
• web content strategist.

Top employers of graduates of this course include:

• Apple
• Google
• Reuters
• CNN
• Accenture
• NHS Digital
• UK Government
• O2
• Virgin Media
• Discovery
• Media.Monks
• Condé Nast
• Smyle.

Student support

How to apply

• When should I apply?

  You are strongly advised to apply now, to ensure there are still places left, and to give you enough time to complete the admissions process, to arrange funding and to enrol.

  You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.

• How can I get help with my application?

  Get all the information you need about the application, admission and enrolment process at Birkbeck.

  Our online personal statement tool will guide you through every step of writing the personal statement part of your application.

• International agents

  If you are an international agent applying to Birkbeck on behalf of an international student, please use Birkbeck's agent portal.