Business Analytics

Modules and Teaching

• Starting in October 2026

  • Three years full-time, on campus

    Course structure

    You must complete modules worth a total of 360 credits.

    • Years 1 and 2: eight compulsory modules in each year
    • Year 3: three compulsory modules and a project.

    Year 1 compulsory modules

    • Business Data Analysis
    • Business Information Systems
    • Data Modelling and Analysis
    • Introduction to Programming
    • Principles of Marketing (Undergraduate)
    • The Economics of the Firm
    • Understanding Management
    • Understanding Organisations

    Year 2 compulsory modules

    • Business Analytics and Decision-Making
    • Data Visualization and Communication (Undergraduate)
    • Digital Marketing
    • Managing Digital Transformation
    • Marketing Analytics (Undergraduate)
    • Operations Management
    • Research Methods (Undergraduate)
    • Statistical Inference

    Year 3 compulsory modules

    • Data Science for Economics and Finance
    • Operations Analytics
    • Strategic Management (Undergraduate)

    BSc Business Analytics project

    • Research Project (Undergraduate)

  • Four years full-time, on campus, with Placement

    Course structure

    You must complete modules worth a total of 480 credits.

    • Year 1: eight compulsory modules
    • Year 2: nine compulsory modules, including an uncredited placement preparation module
    • Year 3: work placement year module
    • Year 4: three compulsory modules and a project

    Year 1 compulsory modules

    • Business Data Analysis
    • Business Information Systems
    • Data Modelling and Analysis
    • Introduction to Programming
    • Principles of Marketing (Undergraduate)
    • The Economics of the Firm
    • Understanding Management
    • Understanding Organisations

    Year 2 compulsory modules

    • Business Analytics and Decision-Making
    • Data Visualization and Communication (Undergraduate)
    • Digital Marketing
    • Managing Digital Transformation
    • Marketing Analytics (Undergraduate)
    • Operations Management
    • Preparing for Work
    • Research Methods (Undergraduate)
    • Statistical Inference

    Year 3 work placement

    • Work Placement Year

    Year 4 compulsory modules

    • Data Science for Economics and Finance
    • Operations Analytics
    • Strategic Management (Undergraduate)

    BSc Business Analytics project

    • Research Project (Undergraduate)

  • Four years part-time, on campus

    Course structure

    You must complete modules worth a total of 360 credits.

    • Years 1 and 2: six compulsory modules in each year
    • Year 3: five compulsory modules
    • Year 4: two compulsory modules and a project.

    Year 1 compulsory modules

    • Business Data Analysis
    • Business Information Systems
    • Data Modelling and Analysis
    • Introduction to Programming
    • Understanding Management
    • Understanding Organisations

    Year 2 compulsory modules

    • Business Analytics and Decision-Making
    • Digital Marketing
    • Managing Digital Transformation
    • Operations Management
    • Principles of Marketing (Undergraduate)
    • The Economics of the Firm

    Year 3 compulsory modules

    • Data Science for Economics and Finance
    • Data Visualization and Communication (Undergraduate)
    • Marketing Analytics (Undergraduate)
    • Research Methods (Undergraduate)
    • Statistical Inference

    Year 4 compulsory modules

    • Operations Analytics
    • Strategic Management (Undergraduate)

    BSc Business Analytics project

    • Research Project (Undergraduate)

  • Four years full-time, on campus, with Foundation Year

    Course structure

    For the Foundation Year, you take four core modules to a total of 120 credits.

    If you successfully complete these modules, you will then take the remaining modules on the three-year, full-time, evening study BSc Business Analytics.

    Foundation Year core modules

    • Essential Maths and Data Analysis
    • Fundamentals of Study
    • Leadership and Change Management
    • Understanding Organisations

  • Six years part-time, on campus, with Foundation Year

    Course structure

    Our part-time Foundation Year degrees allow you to spread out your Foundation Year studies over two years. As the 'Foundation Year' is made up of 120 credits, as a part-time student you can take 60 credits in each of your first and second years before starting the main four-year BSc Business Analytics. This means that you can take six years to complete the part-time degree with Foundation Year.

    You take two core modules in each of Foundation Years 1 and 2.

    If you successfully complete these modules, you will automatically advance on to our four-year, part-time, evening study BSc Business Analytics.

    Foundation Year 1 core modules

    • Fundamentals of Study
    • Understanding Organisations

    Foundation Year 2 core modules

    • Essential Maths and Data Analysis
    • Leadership and Change Management

• Starting in October 2027

  • Three years full-time, on campus

    Course structure

    You must complete modules worth a total of 360 credits.

    • Years 1 and 2: eight compulsory modules in each year
    • Year 3: three compulsory modules and a project.

    Year 1 compulsory modules

    • Business Data Analysis
    • Business Information Systems
    • Data Modelling and Analysis
    • Introduction to Programming
    • Principles of Marketing (Undergraduate)
    • The Economics of the Firm
    • Understanding Management
    • Understanding Organisations

    Year 2 compulsory modules

    • Business Analytics and Decision-Making
    • Data Visualization and Communication (Undergraduate)
    • Digital Marketing
    • Managing Digital Transformation
    • Marketing Analytics (Undergraduate)
    • Operations Management
    • Research Methods (Undergraduate)
    • Statistical Inference

    Year 3 compulsory modules

    • Data Science for Economics and Finance
    • Operations Analytics
    • Strategic Management (Undergraduate)

    BSc Business Analytics project

    • Research Project (Undergraduate)

  • Four years full-time, on campus, with Placement

    Course structure

    You must complete modules worth a total of 480 credits.

    • Year 1: eight compulsory modules
    • Year 2: nine compulsory modules, including an uncredited placement preparation module
    • Year 3: work placement year module
    • Year 4: three compulsory modules and a project

    Year 1 compulsory modules

    • Business Data Analysis
    • Business Information Systems
    • Data Modelling and Analysis
    • Introduction to Programming
    • Principles of Marketing (Undergraduate)
    • The Economics of the Firm
    • Understanding Management
    • Understanding Organisations

    Year 2 compulsory modules

    • Business Analytics and Decision-Making
    • Data Visualization and Communication (Undergraduate)
    • Digital Marketing
    • Managing Digital Transformation
    • Marketing Analytics (Undergraduate)
    • Operations Management
    • Preparing for Work
    • Research Methods (Undergraduate)
    • Statistical Inference

    Year 3 work placement

    • Work Placement Year

    Year 4 compulsory modules

    • Data Science for Economics and Finance
    • Operations Analytics
    • Strategic Management (Undergraduate)

    BSc Business Analytics project

    • Research Project (Undergraduate)

  • Four years part-time, on campus

    Course structure

    You must complete modules worth a total of 360 credits.

    • Years 1 and 2: six compulsory modules in each year
    • Year 3: five compulsory modules
    • Year 4: two compulsory modules and a project.

    Year 1 compulsory modules

    • Business Data Analysis
    • Business Information Systems
    • Data Modelling and Analysis
    • Introduction to Programming
    • Understanding Management
    • Understanding Organisations

    Year 2 compulsory modules

    • Business Analytics and Decision-Making
    • Digital Marketing
    • Managing Digital Transformation
    • Operations Management
    • Principles of Marketing (Undergraduate)
    • The Economics of the Firm

    Year 3 compulsory modules

    • Data Science for Economics and Finance
    • Data Visualization and Communication (Undergraduate)
    • Marketing Analytics (Undergraduate)
    • Research Methods (Undergraduate)
    • Statistical Inference

    Year 4 compulsory modules

    • Operations Analytics
    • Strategic Management (Undergraduate)

    BSc Business Analytics project

    • Research Project (Undergraduate)

  • Four years full-time, on campus, with Foundation Year

    Course structure

    For the Foundation Year, you take four core modules to a total of 120 credits.

    If you successfully complete these modules, you will then take the remaining modules on the three-year, full-time, evening study BSc Business Analytics.

    Foundation Year core modules

    • Essential Maths and Data Analysis
    • Fundamentals of Study
    • Understanding Organisations
    • Leadership and Change Management

  • Six years part-time, on campus, with Foundation Year

    Course structure

    Our part-time Foundation Year degrees allow you to spread out your Foundation Year studies over two years. As the 'Foundation Year' is made up of 120 credits, as a part-time student you can take 60 credits in each of your first and second years before starting the main four-year BSc Business Analytics. This means that you can take six years to complete the part-time degree with Foundation Year.

    You take two core modules in each of Foundation Years 1 and 2.

    If you successfully complete these modules, you will automatically advance on to our four-year, part-time, evening study BSc Business Analytics.

    Foundation Year 1 core modules

    • Fundamentals of Study
    • Understanding Organisations

    Foundation Year 2 core modules

    • Essential Maths and Data Analysis
    • Leadership and Change Management

• Teaching

  We encourage innovative and engaging ways of teaching to help ensure you have the best learning experience and provide a range of different modes of learning to help you juggle study with work and other commitments.

  Find out more about our teaching and teaching hours.

  What are the methods of teaching?

  A combination of lectures, seminars and lab-based sessions on data analytics, simulation and other statistical data analysis exercises using freely available datasets, web analytics services (e.g. Google Analytics) and established analytical tools (e.g. R, Polinode, NodeXL, SAS Viya, DataRobot or H2O, Tableau) to enable you to enhance your knowledge, skills and understanding on business analytical techniques.

• How will I be assessed?

  Assessment on this course is via a mixture of coursework, group work, presentations and a final project report.

  Please see individual modules for more details.

  Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

Entry Requirements

• Full-time study - how many UCAS points do I need?

  • Three years full-time: 112 points (e.g. A-levels BBC)
  • Four years full-time with Placement: 112 points (e.g. A-levels BBC)
  • Four years full-time with Foundation Year: 48 points

  For full-time study on this course, you apply via UCAS. The UCAS tariff score applies if you have recently studied a qualification that has a UCAS tariff equivalence. UCAS provides a tariff calculator for you to work out what your qualification is worth.

• Part-time study

  For part-time study our standard requirements are a minimum of two A-levels or equivalent.

• What GCSEs do I need?

  Applicants are expected to have GCSE grade C or grade 4, or equivalent, in English and mathematics.

• Alternative entry routes

  Pearson BTEC Level 3 National Extended Diploma: DMM.

• What are the English language requirements?

  If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

  If you don't meet the minimum English language requirements, please contact us or see our international study skills page for more details about how we can help.

  Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

• What are the visa and funding requirements?

  If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

  The visa you apply for varies according to the length of your course:

  • Courses of more than six months' duration: Student visa
  • Courses of less than six months' duration: Standard Visitor visa

  International students who require a Student visa should apply to study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at Birkbeck (with the exception of some modules).

  As a Student visa student, you should also apply to study on campus only, as online and flexible options of study (if they are available for your course) may affect the conditions of your visa.

  For full information, read our visa information for international students page.

  Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.

  Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.

• Credits and accredited prior learning (APL)

  If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to Birkbeck or another institution.

Fees

• Birkbeck's Lifelong Learning Guarantee

  If you've studied at Birkbeck before and successfully completed an award with us, take advantage of our Lifelong Learning Guarantee to gain a reduction on the tuition fee of this course.

• Tuition fees and maintenance loans

  Eligible full-time and part-time students from the UK don't have to pay any tuition fees upfront, as government loans are available to cover them.

  Maintenance loans are also available for eligible full-time and part-time UK students, to help cover living costs, such as accommodation, food, travel, books and study materials. The amount you receive is means-tested and depends on where you live and study and your household income.

  Find out more about tuition fee and maintenance loans, and the financial support available to help with your studies at Birkbeck. 

• Can I apply for an international scholarship?

  We provide a range of scholarships for eligible international students, including our Global Future Scholarship. View Birkbeck's available scholarships.

Careers and employability

On graduating successfully from this BSc Business Analytics, you will have gained an array of important transferable skills, including in: 

• analytical and critical thinking, so you can evaluate complex business data and provide actionable insights 
• communication and presentation to effectively convey data-driven decisions to diverse stakeholders using visualisation tools and storytelling techniques 
• identifying challenges and implementing data-informed strategies in dynamic environments 
• programming, data analysis and statistical modelling using tools 
• collaborating on group projects and fostering teamwork in solving business challenges. 

Our graduates begin new careers or accelerate along their current career path because what we teach in the evening can be applied almost instantly. They have gone on to be employed in technology companies, retail and e-commerce, financial services, and the public sector and education.

Possible career paths following successful completion of this BSc Business Analytics include:

• business analyst
• digital marketing analyst
• business analytics consultant
• research analyst
• project manager
• IT project coordinator.

Student Support

How to Apply

• How do I apply to study full-time (UCAS entry)?

  If you are applying for a full-time undergraduate course at Birkbeck you apply through UCAS. Use the Apply now button on this course page which will direct you to UCAS. There you will be prompted to sign in and create an account. You will have to give UCAS a few personal details, including your name, address and date of birth, and then you can start working on your application.

  The first UCAS deadline is in January, and the majority of university applications through UCAS are made by then. Find the exact deadline date on the UCAS website. We welcome applications outside of the UCAS deadlines, so you can still apply through UCAS after the January deadline, depending on the availability of places. We also take late applications via the UCAS Clearing system in August.

• How do I apply to study part-time?

  If you are applying for a part-time undergraduate course (usually four or six years), you apply directly to Birkbeck online by using the Apply now button. You will need to prove your identity when you apply.

  Please note that online application opens in September.

• When should I apply?

  You are strongly advised to apply now, to ensure there are still places left, and to give you enough time to complete the admissions process, to arrange funding and to enrol.

  You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.

• How can I get help with my application?

  Get all the information you need about the application, admission and enrolment process at Birkbeck.

  Our online personal statement tool will guide you through every step of writing the personal statement part of your application.

• International agents

  If you are an international agent applying to Birkbeck on behalf of an international student, please use Birkbeck's agent portal.