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Marketing

MSc

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Key information

Key information for 2026-27

Start date:
October 2026
Study route:

  • One year full-time, on campus

  • Two years part-time, on campus

Status:
Fully approved
Location:
Birkbeck Campus, Central London
Awarding body:
University of London
Study options:
Full-time | Part-time | On campus

Course overview

This cutting-edge MSc Marketing is designed to equip you with the knowledge and skills to thrive in the rapidly evolving marketing landscape and help you become a leader in the field.

  • Why choose this course?
    • It is designed to blend theoretical knowledge with practical skills, offering you a comprehensive understanding of modern marketing challenges and solutions to ensure you are well prepared for the dynamic challenges and opportunities in today’s global market.
    • It has an international and interdisciplinary perspective with insights into global, digital and AI markets, and cross-cultural marketing strategies that have sustainability and ethics at their core.
    • Accredited by the Chartered Institute of Marketing (CIM), this course is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.
    • It is led by academics and professionals with real-world experience from across marketing fields.

  • What will I learn?

    You will learn to master digital marketing with a deep analysis of digital strategies, social media management and data-driven marketing, and learn to leverage emerging technologies to drive brand success. In gaining understanding of the transformative role of AI in marketing, you will explore how machine learning and predictive analytics can enhance consumer experiences and marketing strategies.

    You will gain insights into sustainable marketing practices and the growing importance of environmental responsibility developing strategies that align with global sustainability goals and resonate with conscientious consumers.

    In analysing consumer behaviour and cultural trends, you will create impactful marketing strategies. You will also embrace ethical marketing practices and understand the broader societal implications of your strategies.

  • How will I learn?

    On this course, we aim to make learning practical and personally relevant, bringing theoretical knowledge to life through active learning. You will engage with interactive course materials, guest speakers and professional experts, group projects, case studies, workshops and other hands-on activities.

    This MSc encourages you to question, challenge and apply concepts in innovative ways and it develops your ability to analyse, evaluate and think laterally. It includes a variety of modules on which you will be able to choose between on-campus and online attendance. You will also have access to course materials, recordings and resources online, while also engaging with peers and tutors in class to foster a sense of community and collaboration.

    This course is available to study full- or part-time and follows an evening timetable.

  • How often will I attend classes?

    Full-time: Two to three evenings a week, October to July.

    Part-time: One to two evenings a week, October to July.

  • Course disclaimer

    Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

    Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the How will I learn? section.

More highlights

  • Birkbeck's collaboration with the Chartered Institute of Marketing (CIM) underscores our commitment to providing students with valuable professional qualifications. Through the CIM Multi-Award Pathway (MAP) our students can earn prestigious CIM certifications alongside their degree.
  • We are conveniently located in the heart of central London and our MSc Marketing is designed by academics from the Birkbeck Business School, an internationally recognised centre of excellence in teaching, research and practice.
  • Our vibrant academic community is dedicated to advancing knowledge and practice across various marketing areas through interdisciplinary research, including business strategy, digital markets and marketing, services marketing and customer relationship management, consumer culture, sustainability and ethics.
  • Our academic staff and tutors are both passionate teachers and leading researchers, regularly contributing cutting-edge articles to top global journals.
  • Working with the University of London, we also offer an online MSc Marketing.

Modules and Teaching

Birkbeck Business School

The school is research-driven across a wide range of disciplinary themes with academic staff who create new knowledge, push boundaries and publish in leading academic journals.

Visit the school

Entry requirements

Our standard entry requirements for postgraduate courses are a second-class honours degree (2:2), or equivalent, in any area of study.

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Apply now to secure your place. The earlier you apply, the sooner your application can be considered, and you can enrol. You do not need to have completed your current qualification to start your application.

  • What are the English language requirements?

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

    If you don't meet the minimum English language requirements, please contact us or see our international study skills page for more details about how we can help.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

  • What are the visa and funding requirements?

    If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months' duration: Student visa
    • Courses of less than six months' duration: Standard Visitor visa

    International students who require a Student visa should apply to study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at Birkbeck (with the exception of some modules).

    As a Student visa student, you should also apply to study on campus only, as online and flexible options of study (if they are available for your course) may affect the conditions of your visa.

    For full information, read our visa information for international students page.

    Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.

    Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.

  • Credits and accredited prior learning (APL)

    If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to Birkbeck or another institution.

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Fees

MSc: One year full-time or two years part-time, on campus, starting in October 2026

Academic year 2026-27

Part-time home students: £6,555 per year
Full-time home students: £13,110 per year
Part-time international students: £11,490 per year
Full-time international students: £22,980 per year

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing their course may be subject to annual inflationary increases. For more information, please see the Fees Policy.

Discover the financial support available to you to help with your studies at Birkbeck.

Birkbeck's campus is located in the historic and vibrant Bloomsbury area of central London - named one of the best places to live in London 2025 by The Times.

Careers and employability

On successfully graduating from this MSc Marketing, you will have gained an array of important transferable skills, including in:

  • critical and lateral analysis
  • leadership and independent study
  • analysis and data management using various forms of marketing data, AI tools and technology
  • writing and presentation, including in developing a personal brand.

Graduates can pursue career paths in advertising, media and event marketing, public relations, management, market research, and local and national government. Possible professions include:

  • social media or account manager
  • marketing or data analyst
  • marketing manager or executive
  • digital marketing manager or digital campaigns manager
  • marketing creative or content creator
  • brand manager or digital brand manager
  • event organiser
  • media buyer or planner
  • advertising analyst or executive.

Some of our graduates from this course have gone on to be employed at organisations including Ipsos, Nielsen, American Express, Barclays and Revolut.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Student support

Birkbeck offers study, learning and wellbeing support to undergraduate and postgraduate students to help them succeed.

Our Learning Development Service provides a lively programme of free weekly workshops building essential academic skills - from writing and critical thinking to maths and referencing - offering flexible sessions, practical tips, and online resources to boost your skills and confidence.

Our Disability and Mental Health Service can support you if you have disabilities, specific learning differences, mental health conditions or neurodivergence, by providing practical support to help you achieve your academic potential.

Our Counselling Service aims to support you with any emotional and psychological difficulties that are affecting your experience and engagement with your studies at university. It is a free, non-judgemental and confidential service which consists of a consultation process followed by time limited counselling contact.

Find out more about the full range of student services we offer at Birkbeck.

How to apply

You apply directly to Birkbeck for this course, using the online application link.

You will need to prove your identity when you apply. Find out more about how to apply.

  • When should I apply?

    You are strongly advised to apply now, to ensure there are still places left, and to give you enough time to complete the admissions process, to arrange funding and to enrol.

    You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.

Study routes for Marketing (MSc)

Please select a study route below to continue your application.

Please note that international students who require a Student visa to study in the UK can only apply for full-time, on campus routes.

Starting in October 2026

Full-time

Part-time