Sport Management and the Business of Football
MSc
Course overview
Our MSc Sport Management and the Business of Football is designed to give you the skills and expertise you need to compete in the football industry and related businesses and organisations, by combining specialist teaching about the principles and practice of sport and football business management and economics with general training in management, business organisation, strategy and research methods.
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Why choose this course?
The course covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport and football sectors. It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport, and in the business of football in particular.
This course is ideally suited to the needs of executives within a variety of sport and football organisations, such as professional football clubs, sport governing bodies and media organisations. It is also ideal for members of supporters’ organisations, government officials with responsibilities in the sport (specifically football) sectors, as well as people with a general interest in the sport, football and media industries. It is relevant for anyone seeking a broad education that will act as a platform for securing employment in the football industry or related sector.
This course follows an evening timetable with classes in the evening.
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How often will I attend classes?
Full-time: Two to three evenings a week, October to July.
Part-time: One to two evenings a week, October to July.
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Pathways
This course is a Pathway of MSc Sport Management
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Course disclaimer
Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.
Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the How will I learn? section.
More highlights
- A comprehensive review of the theory and practice of the business and management of sport with particular reference to the football industry.
- Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management.
- Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals. Visiting speakers include experts from the legal profession, football clubs and football regulatory authorities.
- We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
- Linked to Birkbeck Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
- The Birkbeck Women in Sport Scholarship is offered to an excellent and deserving female student.
Modules and Teaching
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One year full-time or two years part-time, on campus, starting in October 2026
Course structure
You must complete modules worth a total of 180 credits, consisting of:
- seven compulsory modules (15 credits each)
- one option module (15 credits each)
- a 12,000-word dissertation on any aspect of the football industry (60 credits).
Compulsory modules
- Football Management and Finance
- Research Methods in Management (Postgraduate)
- Sport Economics and the Design of Competitions
- Sport Governance
- Sport Labour Markets
- Sport Marketing
- Sport and Society
Indicative option modules
- Advanced Portfolio Management
- Advertising and Promotion
- Digital Business Management
- Entrepreneurship and Innovation
- Football Analytics
- Globalisation: forces, players and management
- International Business Ethics
- Legal Perspectives on Governance and Sustainability
- Project Management (Postgraduate)
MSc Sport Management and the Business of Football dissertation
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Teaching
We encourage innovative and engaging ways of teaching to help ensure you have the best learning experience and provide a range of different modes of learning to help you juggle study with work and other commitments.
What are the methods of teaching?
Each module is taught via lectures and seminars lasting one academic term. You will have access to Moodle, our online learning resource where all information and materials relating to your modules are available.
Some lectures will include presentations by guest lecturers and speakers. Visiting speakers have included experts from the legal profession, football clubs and regulatory authorities. You will also have the opportunity to attend the Birkbeck Sport Business Centre seminar series.
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How will I be assessed?
A combination of examinations, coursework and a 12,000-word dissertation.
Please see individual modules for more details.
Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.
Entry requirements
Our standard entry requirements for postgraduate courses are a second-class honours degree (2:2), in any area of study, from a UK university, or an equivalent international qualification - find details of entry requirements and equivalencies for over 120 countries world-wide.
We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.
On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.
Apply now to secure your place. The earlier you apply, the sooner your application can be considered, and you can enrol. You do not need to have completed your current qualification to start your application.
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What are the English language requirements?
If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.
If you don't meet the minimum English language requirements, please contact us or see our international study skills page for more details about how we can help.
Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.
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What are the visa and funding requirements?
If you are not from the UK and you do not already have residency here, you may need to apply for a visa.
The visa you apply for varies according to the length of your course:
- Courses of more than six months' duration: Student visa
- Courses of less than six months' duration: Standard Visitor visa
International students who require a Student visa should apply to study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at Birkbeck (with the exception of some modules).
As a Student visa student, you should also apply to study on campus only, as online and flexible options of study (if they are available for your course) may affect the conditions of your visa.
For full information, read our visa information for international students page.
Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.
Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.
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Credits and accredited prior learning (APL)
If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to Birkbeck or another institution.
Fees
MSc: One year full-time or two years part-time, on campus, starting in October 2026
Academic year 2026-27
Part-time home students: £7,800 per year
Full-time home students: £15,600 per year
Part-time international students: £12,195 per year
Full-time international students: £24,390 per year
Students are charged a tuition fee in each year of their course. Tuition fees for students continuing their course may be subject to annual inflationary increases. For more information, please see the Fees Policy.
Discover the financial support available to you to help with your studies at Birkbeck.
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Birkbeck's Lifelong Learning Guarantee
If you've studied at Birkbeck before and successfully completed an award with us, take advantage of our Lifelong Learning Guarantee to gain a reduction on the tuition fee of this course.
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Can I apply for an international scholarship?
We provide a range of scholarships for eligible international students, including our Global Future Scholarship. View Birkbeck's available scholarships.
Birkbeck's campus is located in the historic and vibrant Bloomsbury area of central London - named one of the best places to live in London 2025 by The Times.
Careers and employability
Graduates can pursue career paths in the football industry, for example in governing bodies, professional football clubs and commercial businesses operating in the football industry such as media companies, sport sponsorship businesses and player agencies. Possible professions include:
- consultant
- business/administrative manager
- customer service manager
- marketing manager
- administrator
- development officer.
See our sport jobs bulletin for details of current vacancies.
We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.
Student support
Birkbeck offers study, learning and wellbeing support to undergraduate and postgraduate students to help them succeed.
Our Learning Development Service provides a lively programme of free weekly workshops building essential academic skills - from writing and critical thinking to maths and referencing - offering flexible sessions, practical tips, and online resources to boost your skills and confidence.
Our Disability and Mental Health Service can support you if you have disabilities, specific learning differences, mental health conditions or neurodivergence, by providing practical support to help you achieve your academic potential.
Our Counselling Service aims to support you with any emotional and psychological difficulties that are affecting your experience and engagement with your studies at university. It is a free, non-judgemental and confidential service which consists of a consultation process followed by time limited counselling contact.
Find out more about the full range of student services we offer at Birkbeck.
How to apply
You apply directly to Birkbeck for this course, using the online application link.
You will need to prove your identity when you apply. Find out more about how to apply.
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When should I apply?
You are strongly advised to apply now, to ensure there are still places left, and to give you enough time to complete the admissions process, to arrange funding and to enrol.
You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.
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How can I get help with my application?
Get all the information you need about the application, admission and enrolment process at Birkbeck.
Our online personal statement tool will guide you through every step of writing the personal statement part of your application.
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International agents
If you are an international agent applying to Birkbeck on behalf of an international student, please use Birkbeck's agent portal.
Study routes for Sport Management and the Business of Football (MSc)
Please select a study route below to continue your application.
Please note that international students who require a Student visa to study in the UK can only apply for full-time, on campus routes.
Starting in October 2026
Full-time
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One year full-time, on campus starting in October 2026
Apply Now Sport Management and the Business of Football (MSc) One year full-time, on campus starting in October 2026
Part-time
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Two years part-time, on campus starting in October 2026
Apply Now Sport Management and the Business of Football (MSc) Two years part-time, on campus starting in October 2026