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Marketing Analytics

MSc

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Key information

Key information for 2026-27

Start date:
October 2026
Study route:

  • One year full-time, on campus

  • Two years part-time, on campus

Status:
Fully approved
Location:
Birkbeck Campus, Central London
Awarding body:
University of London
Study options:
Full-time | Part-time | On campus

Course overview

This MSc Marketing Analytics offers you the opportunity to specialise in data analytics and digital marketing to gain skills and knowledge about quantitative data analytics, technical marketing, social media and branding.

  • Why choose this course?
    • It benefits from teaching by research-active staff who link theory and practice through the use of real-world examples.
    • It is ideal if you wish to develop your skills and in-depth knowledge through practical sessions involving data analytics, simulation and other statistical data analysis exercises.
    • The diverse techniques and digital marketing modelling that underpin this course, as well as the practice-oriented learning environment, will prepare you well for marketing decision-making roles within different organisations.

  • What will I learn?

    You will learn to analyse and interpret digital marketing problems and build your confidence in applying marketing analysis to contribute to brand launch strategies.

    You will also develop a range of valuable skills including academic writing, how to analyse data sets, how to use modelling and simulation, and how to construct convincing arguments to achieve specific task-related objectives. You will learn to be both an independent thinker and a team player, and grow the leadership skills to contribute to marketing decision-making at the highest level.

  • How will I learn?

    This course is taught via lectures, some of which may be online, as well as seminars on campus. Its modules are designed to allow you to benefit from different teaching approaches and to gain knowledge from different disciplines.

    It is available to study full- or part-time and follows an evening timetable.

  • How often will I attend classes?

    Full-time: Two to three evenings a week, October to July.

    Part-time: One to two evenings a week, October to July.

  • Course disclaimer

    Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

    Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the How will I learn? section.

More highlights

  • This course is accredited by the Chartered Institute of Marketing (CIM), so you will be able to gain a CIM professional qualification through their Multi-Award Pathway (MAP) to help equip you for a successful marketing career.
  • It is led by staff who have in-depth knowledge and participate in international research projects which contribute to the development of marketing theory.
  • Our academic staff publish widely and are known to have expertise in marketing, sport management and marketing, international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, as well as financial management and accounting.
  • By engaging in various forms of collaboration, Birkbeck has excellent contacts with a range of universities, professional institutions, and public and private sector organisations.

Modules and Teaching

Birkbeck Business School

The school is research-driven across a wide range of disciplinary themes with academic staff who create new knowledge, push boundaries and publish in leading academic journals.

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Entry requirements

Our standard entry requirements for postgraduate courses are a second-class honours degree (2:2), or equivalent, in any area of study.

As this course is quantitative in nature, some prior quantitative experience or skills will be beneficial. For applicants with limited experience in statistics, an introductory module, Introduction to Analytics and Business, will provide you with grounding in the quantitative skills needed.

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Apply now to secure your place. The earlier you apply, the sooner your application can be considered, and you can enrol. You do not need to have completed your current qualification to start your application.

  • What are the English language requirements?

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

    If you don't meet the minimum English language requirements, please contact us or see our international study skills page for more details about how we can help.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

  • What are the visa and funding requirements?

    If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months' duration: Student visa
    • Courses of less than six months' duration: Standard Visitor visa

    International students who require a Student visa should apply to study on our courses full-time as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol to study part-time courses at Birkbeck (with the exception of some modules).

    As a Student visa student, you should also apply to study on campus only, as online and flexible options of study (if they are available for your course) may affect the conditions of your visa.

    For full information, read our visa information for international students page.

    Please also visit the international section of our website to find out more about relevant visa and funding requirements by country.

    Please note students receiving US Federal Aid are only able to apply for in-person, on-campus programmes which will have no elements of online study.

  • Credits and accredited prior learning (APL)

    If you have studied at university (or have an HND or Foundation Degree), you may have accumulated credits. It may be possible to transfer these from your previous study to Birkbeck or another institution.

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Fees

MSc: One year full-time or two years part-time, on campus, starting in October 2026

Academic year 2026-27

Part-time home students: £6,555 per year
Full-time home students: £13,110 per year
Part-time international students: £12,195 per year
Full-time international students: £24,390 per year

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing their course may be subject to annual inflationary increases. For more information, please see the Fees Policy.

Discover the financial support available to you to help with your studies at Birkbeck.

Birkbeck's campus is located in the historic and vibrant Bloomsbury area of central London - named one of the best places to live in London 2025 by The Times.

Careers and employability

On successfully graduating from this MSc Marketing Analytics you will have gained an array of important transferable skills, including:

  • planning, structuring and carrying out quantitative research and data analysis
  • in-depth statistical, analytical and technical skills that will prepare you for a range of technical and analytics-based roles
  • in-depth research skills and knowledge that will enable you to undertake company-based research projects or consider undertaking further research at PhD level.

Studying this course will prepare you for career paths in a range of fields and professions including:

  • digital marketing analyst and planner
  • analyst or assistant brand manager
  • content writer and social media planner
  • marketing analyst or assistant marketing manager
  • customer service support manager or relationship manager.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Student support

Birkbeck offers study, learning and wellbeing support to undergraduate and postgraduate students to help them succeed.

Our Learning Development Service provides a lively programme of free weekly workshops building essential academic skills - from writing and critical thinking to maths and referencing - offering flexible sessions, practical tips, and online resources to boost your skills and confidence.

Our Disability and Mental Health Service can support you if you have disabilities, specific learning differences, mental health conditions or neurodivergence, by providing practical support to help you achieve your academic potential.

Our Counselling Service aims to support you with any emotional and psychological difficulties that are affecting your experience and engagement with your studies at university. It is a free, non-judgemental and confidential service which consists of a consultation process followed by time limited counselling contact.

Find out more about the full range of student services we offer at Birkbeck.

How to apply

You apply directly to Birkbeck for this course, using the online application link.

You will need to prove your identity when you apply. Find out more about how to apply.

Related courses

Study routes for Marketing Analytics (MSc)

Please select a study route below to continue your application.

Please note that international students who require a Student visa to study in the UK can only apply for full-time, on campus routes.

Starting in October 2026

Full-time

Part-time