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Applied AI

MSc

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Key information

Key information for 2026-27

Start date:
October 2026
Study route:

  • One year full-time, on campus

  • Two years part-time, on campus

Status:
Fully approved
Location:
Birkbeck Campus, Central London
Awarding body:
University of London
Study options:
Full-time | Part-time | On campus

Course overview

This MSc Applied AI is designed to respond to the growing demand for specialists and leaders in the expanding field of artificial intelligence. It will teach you the core skills and knowledge you need to pursue a career in this dynamic area.

  • Why choose this course?
    • This MSc Applied AI has several distinctive and innovative features focusing on the practical skills of applying AI technologies and tools in a business context.
    • It offers you hands-on experience highly valued by employers and can help launch your career in a wide range of industries, including in finance, healthcare, the public sector, consulting and marketing.
    • Our academic staff on this course are active researchers in the field of AI and its application to business and organisations, regularly publishing cutting-edge articles in the world's leading journals.

  • What will I learn?

    This course has been developed to provide you with foundational knowledge and skills relating to AI theories and technologies with core modules covering AI concepts, applied AI technologies for decision making, and AI ethics.

    You will explore how advances in artificial intelligence are reshaping the world of work and what organisations need to do to make a success of these changes. You will learn how to apply AI technologies such as machine learning, deep learning and natural language processing to create value in organisations.

  • How will I learn?

    This course is available to study full- or part-time. It has both a daytime and evening timetable. This means you can choose whether you want to attend classes in the daytime or evening, so they fit around any other commitments you have.

    You will be taught in seminars and lectures. You will also take part in lab-based sessions in which you will enhance your knowledge, skills and understanding of artificial intelligence techniques in modelling, data analytics, simulation and other AI exercises using freely available datasets and tools such as Python, Excel, SPSS and Tableau.

  • How often will I attend classes?

    Full-time: Two to three classes a week (choose daytime or evenings), October to July.

    Part-time: One to two classes a week (choose daytime or evenings), October to July.

  • Course disclaimer

    Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

    Most of our courses are taught in the evenings, however some of our courses offer a daytime timetable. Where there is an option to attend daytime teaching sessions, this is stated in the How will I learn? section.

More highlights

  • You will study at our Bloomsbury campus in the heart of London, a city fast becoming one of the major European hubs for AI research and development. 
  • Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of business and management.
  • Our academic staff are enthusiastic teachers, balancing theory and practice to ensure students gain employability skills during their studies.
  • Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.
  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available, as well as the Birkbeck Library with its wealth of digital resources.

Modules and Teaching

Birkbeck Business School

The school is research-driven across a wide range of disciplinary themes with academic staff who create new knowledge, push boundaries and publish in leading academic journals.

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Entry requirements

This degree is designed for graduates who are new to artificial intelligence. Due to the course's strong quantitative elements, a second-class honours degree (2:2 or above) in business, finance, economics, management science, logistics, engineering, computing or mathematics is required.

Applicants from other degrees may be considered on a case-by-case basis provided they can show strong quantitative ability.

We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

On your application form, please list all your relevant qualifications and experience, including those you expect to achieve.

Apply now to secure your place. The earlier you apply, the sooner your application can be considered, and you can enrol. You do not need to have completed your current qualification to start your application.

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Fees

MSc: One year full-time or two years part-time, on campus, starting in October 2026

Academic year 2026-27

Part-time home students: £7,440 per year
Full-time home students: £14,880 per year
Part-time international students: £11,490 per year
Full-time international students: £22,980 per year

Students are charged a tuition fee in each year of their course. Tuition fees for students continuing their course may be subject to annual inflationary increases. For more information, please see the Fees Policy.

Discover the financial support available to you to help with your studies at Birkbeck.

Birkbeck's campus is located in the historic and vibrant Bloomsbury area of central London - named one of the best places to live in London 2025 by The Times.

Careers and employability

On successfully graduating from this MA Applied AI you will have gained an array of valuable transferable skills, including:

  • the ability to work as part of a team
  • data analysis skills to collect, process and analyse data, and use AI techniques to extract business insights
  • research skills
  • communication skills in communicating complex data, models and insights with stakeholders
  • problem-solving skills
  • the ability to present yourself and an argument.

Our graduates begin new careers or accelerate along their current career path because what we teach on the course can be applied almost instantly. Possible professions include:

  • AI business consultant: advising on how to introduce and integrate AI technologies to improve business operations and competitiveness
  • business intelligence analyst: applying AI technologies to extract business intelligence and support decision-making
  • AI analyst: for instance in finance, healthcare, supply chains, marketing or customer insights
  • project manager: planning and executing AI projects and monitoring the progress and success of such projects.

We offer a comprehensive careers service - Careers and Enterprise - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education and future ambitions.

Student support

Birkbeck offers study, learning and wellbeing support to undergraduate and postgraduate students to help them succeed.

Our Learning Development Service provides a lively programme of free weekly workshops building essential academic skills - from writing and critical thinking to maths and referencing - offering flexible sessions, practical tips, and online resources to boost your skills and confidence.

Our Disability and Mental Health Service can support you if you have disabilities, specific learning differences, mental health conditions or neurodivergence, by providing practical support to help you achieve your academic potential.

Our Counselling Service aims to support you with any emotional and psychological difficulties that are affecting your experience and engagement with your studies at university. It is a free, non-judgemental and confidential service which consists of a consultation process followed by time limited counselling contact.

Find out more about the full range of student services we offer at Birkbeck.

How to apply

You apply directly to Birkbeck for this course, using the online application link.

You will need to prove your identity when you apply. Find out more about how to apply.

Related courses

Study routes for Applied AI (MSc)

Please select a study route below to continue your application.

Please note that international students who require a Student visa to study in the UK can only apply for full-time, on campus routes.

Starting in October 2026

Full-time

Part-time