![](https://www.bbk.ac.uk/research/networks/marketing-and-consumer-research-group/marketing-and-consumer-research-group/@@bbk.sharedcorporate.corpheader/e939bb5f-656e-4593-a6cc-9014caf48f6b/@@images/cd01fbb4-bb0c-475f-ba5d-037a701a75d6.jpeg)
![](https://www.bbk.ac.uk/research/networks/marketing-and-consumer-research-group/marketing-and-consumer-research-group/@@bbk.sharedcorporate.corpheader/e939bb5f-656e-4593-a6cc-9014caf48f6b/@@images/cd01fbb4-bb0c-475f-ba5d-037a701a75d6.jpeg)
Birkbeck research networks, groups and societies
Marketing and Consumer Research Group
The impact of shifts in the digital and cultural economy for organisations, business practice and consumer welfare