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Research news

2022

2021

2020

  • Benedetta Crisafulli and co-authors presented a piece of their published research on guilt appeals in cause-related marketing advertisements at the Advertising Research Foundation’s “Insights Studio: Inside the JAR” online event on 11 August. The event featured a selection of published articles in the June 2020 issue of the Journal of Advertising Research (JAR). Their paper was one of four articles selected and invited for presentation.
  • A research article Does it really hurt? Making sense of varieties of anger by Benedetta Crisafulli and colleagues Paolo Antonetti and Constantine S. Katsikeas is now available early online and has been accepted in the journal Psychology & Marketing. The article puts forward the idea that customer anger is not always vindictive, and thus detrimental to companies, but it can be supportive and even beneficial to companies too.
  • Benedetta Crisafulli and her colleague Jaywant Singh address the question Should you use social media influencers in crisis comms? in an article published by WARC.com.
  • Benedetta Crisafulli shared some insights based on her published research on social media influencers during corporate crises in a blog on Birkbeck Comments. Read the 'To Trust or Not to Trust: the Role of Social Media Influencers in Corporate Crisis Communications' blog.