Digital Media Management (Postgraduate Certificate)

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation. 

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.

Your marketing plans will demonstrate a logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.

Highlights

  • Arts and humanities courses at Birkbeck are ranked fourth best in London and 18th in the UK in the Times Higher Education 2017-2018 World University Subject Rankings.
  • On successful completion of the programme, you can progress to the MA Digital Media Management.
  • The unique combination of technical, management and conceptual skills will increase your chances of working in one of the most rapidly expanding sectors in the UK.
  • The majority of jobs in the sector are located in London and the southeast, with Birkbeck uniquely positioned to take advantage of technology hubs such as East London's 'Silicon Roundabout'. 
  • Birkbeck has an international reputation as a centre for professional and academic development.
  • The School of Arts offers a number of bursaries for postgraduate students

Course structure

You take two compulsory modules.

To find out more, read our programme handbook.

Module groups

  • Entry Requirements

    Entry requirements

    You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.

    Non-graduates with three years' experience and IT skills are also welcome to apply.

    International entry requirements

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

    If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

    Visa requirements

    If you are not from the European Economic Area (EEA) and/or Switzerland and you are coming to study in the UK, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months’ duration.
    • Courses of less than six months’ duration.
    • Pre-sessional English language courses.

    International students who require a Tier 4 visa should apply for our three-year evening study BA/BSc/LLB degrees, as these are classified as full-time study and qualify for student visa status. If you are living in the UK on a Tier 4 visa, you will not be eligible to enrol as a student on Birkbeck’s part-time evening study degrees.

    For full information, read our visa information for international students page.

    Credits and Accredited Prior Learning (APL)

    If you have studied at university previously, you may have accumulated credits through the modules you studied. It may be possible to transfer these credits from your previous study to Birkbeck or another institution. You should discuss this with the Programme Director when you are making your application.

    Find out more about credits and Accredited Prior Learning (APL).

  • Fees

    Fees

    Part-time home/EU students: £2725 pa
    Part-time international students: £4950 pa

    Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases. For more information, please see the College Fees Policy.

  • Teaching and assessment

    Teaching

    At Birkbeck, almost all of our courses are taught in the evening and our teaching is designed to support students who are juggling evening study with work and other daytime commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience. In the 2017 Teaching Excellence Framework (TEF), the government’s system for rating university teaching, Birkbeck was allocated a Silver award.

    Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

    Our distance-learning and blended-learning courses and modules are self-directed and we will provide you with interactive learning opportunities and encourage you to collaborate and engage via various learning technologies. These courses involve limited or no face-to-face contact between students and module tutors.

    In addition, you will have access to pastoral support via a named Personal Tutor.

    Methods of teaching on this course

    Teaching is in small groups, and you are encouraged to participate and learn through discussion and collaborative work.

    Contact hours

    On our taught courses, you will have scheduled teaching and study sessions each year. Alongside this, you will also undertake assessment activities and independent learning outside of class. Depending on the modules you take, you may also have additional scheduled academic activities, such as tutorials, dissertation supervision, practical classes, visits and fieldtrips.

    On our taught courses, the actual amount of time you spend in the classroom and in contact with your lecturers will depend on your course, the option modules you select and when you undertake your final-year project.

    On our distance-learning and blended-learning courses, discussion, collaboration and interaction with your lecturers and fellow students are encouraged and enabled through various learning technologies, but you may have limited or no face-to-face contact with your module tutors.

    Timetables

    Timetables are usually available from September onwards and you can access your personalised timetable via your My Birkbeck Profile online (if you have been invited to enrol).

    Indicative class size

    Class sizes vary, depending on your course, the module you are undertaking, and the method of teaching. For example, lectures are presented to larger groups, whereas seminars usually consist of small, interactive groups led by a tutor.

    Independent learning

    On our taught courses, much of your time outside of class will be spent on self-directed, independent learning, including preparing for classes and following up afterwards. This will usually include, but is not limited to, reading books and journal articles, undertaking research, working on coursework and assignments, and preparing for presentations and assessments.

    Independent learning is absolutely vital to your success as a student. Everyone is different, and the study time required varies topic by topic, but, as a guide, expect to schedule up to five hours of self-study for each hour of teaching.

    On our distance-learning and blended-learning courses, the emphasis is very much on independent, self-directed learning and you will be expected to manage your own learning, with the support of your module tutors and various learning technologies.

    Study skills and additional support

    Birkbeck offers study and learning support to undergraduate and postgraduate students to help them succeed. Our Learning Development Service can help you in the following areas:

    • academic skills (including planning your workload, research, writing, exam preparation and writing a dissertation)
    • written English (including structure, punctuation and grammar)
    • numerical skills (basic mathematics and statistics).

    Our Disability and Dyslexia Service can support you if you have additional learning needs resulting from a disability or from dyslexia.

    Our Counselling Service can support you if you are struggling with emotional or psychological difficulties during your studies.

    Our Mental Health Advisory Service can support you if you are experiencing short- or long-term mental health difficulties during your studies.

    Assessment

    Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete coursework and prepare for exams.

    Where a course has unseen written examinations, these may be held termly, but, on the majority of our courses, exams are usually taken in the Summer term, during May to June. Exams may be held at other times of the year as well. In most cases, exams are held during the day on a weekday - if you have daytime commitments, you will need to make arrangements for daytime attendance - but some exams are held in the evening. Exam timetables are published online.

    Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

    Methods of assessment on this course

    Coursework, evaluations and project work. You will be expected to make presentations alone and in groups, and some of the assessment may be made on collaborative work. Progress may also be self- and peer-evaluated and may be made against benchmark statements during the programme.

  • Careers and employability

    Careers and employability

    Graduates have transferred their skills and knowledge to organisations needing digitally aware individuals who can plan and execute change. They may become digital media specialists and work in growing areas of digital media marketing and publishing online or market research and training.

    We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

  • How to apply

    How to apply

    You apply directly to Birkbeck for this course, using the online application. 

    Birkbeck can give you all of the information and help you need to complete your application form.

    Application deadlines and interviews

    Applications are accepted on a rolling basis, subject to availability of places. We recommend that you apply as early as possible.