Digital Media Management (Postgraduate Certificate)

Year of entry

2018

Start date

October 2018

Location

Central London

Status

Fully Approved

Duration

One year part-time

Attendance

One evening a week and occasional Saturdays

With digital integrated across public and private sectors, organisations need strategic leadership and specialist knowledge in increasingly complex and fast-changing contexts. This course is aimed at those with work-related or personal projects, or those wanting to change direction, drive innovation and change or plan for a start-up.

The Postgraduate Certificate in Digital Media Management examines issues and opportunities in digital media, giving you practical and analytical skills and experience in the management of digital media development from strategy, purpose and initial project research to the proposal, presentation and marketing through a distinctive and professional business plan. You will choose a project topic, describe its relevance to work or personal interests, and decide on the means of delivery and evaluation. 

In addition to project management, you will develop transferable practitioner skills such as time management, business research, evaluation, presentation, networking, communication skills and a strategic understanding of wider digital contexts and the process of change. You will review your approach and progress critically to apply learning in the practical context of your project and be required to present your ideas clearly and effectively, and work collaboratively.

Your marketing plans will demonstrate a logical progression of ideas and a practical application of theories and models informed by personal and professional interests and independent research. You will express your personal brand through your work and apply social media planning and metrics to your project. You will also provide a detailed risk analysis and a reflective personal log that relates to your benchmarks for the course and future career development.

Highlights

  • Arts and humanities courses at Birkbeck are ranked third best in London and 13th in the UK in the Times Higher Education 2016-17 World University Subject Rankings.
  • On successful completion of the programme, you can progress to the MA Digital Media Management.
  • The unique combination of technical, management and conceptual skills will increase your chances of working in one of the most rapidly expanding sectors in the UK.
  • The majority of jobs in the sector are located in London and the southeast, with Birkbeck uniquely positioned to take advantage of technology hubs such as east London's 'Silicon Roundabout'. 
  • Birkbeck has an international reputation as a centre for professional and academic development.
  • The School of Arts offers a number of bursaries for postgraduate students

Course structure

You take two compulsory modules.

To find out more, read our programme handbook.

Module groups

  • Entry Requirements

    Entry requirements

    You will be expected to be a graduate with IT skills and to have at least one year's experience in training, education, human resources, publishing, marketing or associated media development.

    Non-graduates with three years' experience and IT skills are also welcome to apply.

    International entry requirements

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

    If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

    Credits and Accredited Prior Learning (APL)

    If you have studied at university previously, you may have accumulated credits through the modules you studied. It may be possible to transfer these credits from your previous study to Birkbeck or another institution. You should discuss this with the Programme Director when you are making your application.

    Find out more about credits and Accredited Prior Learning (APL).

  • Fees

    Fees

    Part-time home/EU students: £2725 pa
    Part-time international students: £4950 pa

    Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases. For more information, please see the College Fees Policy.

  • Teaching and assessment

    Teaching

    At Birkbeck, almost all of our courses are taught in the evening and our teaching is designed to support students who are juggling evening study with work and other daytime commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience. In the 2017 Teaching Excellence Framework (TEF), the government’s system for rating university teaching, Birkbeck was allocated a Silver award.

    Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading.

    Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

    In addition, you will have timetabled meetings with your Personal Tutor.

    Methods of teaching on this course

    Teaching is in small groups, and you are encouraged to participate and learn through discussion and collaborative work.

    Timetables

    Timetables are usually available from September onwards and you can access your personalised timetable via your My Birkbeck Profile online (if you have been invited to enrol).

    Indicative class size

    Class sizes vary, depending on your course, the module you are undertaking, and the method of teaching. For example, lectures are presented to large groups, with 30 to 100+ students in attendance, whereas seminars usually consist of small, interactive groups of 10 to 30 students, led by an academic.

    Academic support

    Birkbeck offers study and learning support to undergraduate and postgraduate students to help them succeed. Our Learning Development Service can help you in the following areas:

    • academic skills (including planning your workload, research, writing, exam preparation and writing a dissertation)
    • written English (including structure, punctuation and grammar)
    • numerical skills (basic mathematics and statistics).

    Our Disability and Dyslexia Service can support you if you have additional learning needs resulting from a disability or from dyslexia.

    Our Counselling Service can support you if you are struggling with emotional or psychological difficulties during your studies.

    Our Mental Health Advisory Service can support you if you are experiencing short– or long-term mental health difficulties during your studies.

    Assessment

    Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations. You will be given time to complete coursework and prepare for exams.

    Unseen written examinations are usually taken in the Summer term, during May to June, and, in most cases, are held during the day on a weekday – if you have daytime commitments, you will need to make arrangements for daytime attendance. Exam timetables are published online in March each year.

    Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

    Methods of assessment on this course

    Coursework, evaluations and project work. You will be expected to make presentations alone and in groups, and some of the assessment may be made on collaborative work. Progress may also be self- and peer-evaluated and may be made against benchmark statements during the programme.

    Feedback

    As well as a mark for your coursework and exams, you will also receive feedback from your marker(s) to help you learn, improve and succeed. We encourage you to discuss feedback with your module tutor.

    Feedback can come in different forms: notes via Moodle (our online learning environment); a paper copy of a completed feedback form; or in-class or face-to-face feedback. The College Policy on Feedback on Assessment sets out what you can expect from your feedback.

    Your department will usually provide you with your marked coursework within four weeks of submission. Your initial mark is provisional until the relevant Board of Examiners has confirmed it.

    Your official coursework and exam results will be made available to you via your My Birkbeck Profile online.

  • Careers and employability

    Careers and employability

    Graduates have transferred their skills and knowledge to organisations needing digitally aware individuals who can plan and execute change. They may become digital media specialists and work in growing areas of digital media marketing and publishing online or market research and training.

    Find out more about these professions.

    We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

  • How to apply

    How to apply

    You apply directly to Birkbeck for this course, using the online application. 

    Birkbeck can give you all of the information and help you need to complete your application form, including our online personal statement tool, which will guide you through every step of writing your personal statement.

    Application deadlines and interviews

    Applications are accepted on a rolling basis, subject to availability of places. We recommend that you apply as early as possible.