Sport Marketing (MSc)

Year of entry

2018

Start date

October 2018

Location

Central London

Status

Fully Approved

Duration

One year full-time or two years part-time

Attendance

Two to three evenings a week full-time or one to two evenings a week part-time, October to June

This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.

The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

Highlights

  • Accredited by the Chartered Institute of Marketing.
  • Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
  • We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
  • Our MSc Marketing suite (consisting of MSc MarketingMSc International MarketingMSc Marketing Communications and MSc Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
  • The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their multi-award pathway (MAP). CIM qualifications are highly sought by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Entry Requirements

    Entry requirements

    Normally at least a second-class honours degree in any subject area from a UK university or a non-UK equivalent. A professional or other qualification obtained by written examinations approved by the College.

    Relevant experience, supporting statements and references may be taken into consideration, especially in the case of non-standard applications.

    International students who complete the Sport Management pathway on the International Foundation Programme for Postgraduate Study (Grad Diploma) by passing all four modules, including passing Approaches to Business and Management with 60%, are given automatic progression to this programme.

    International entry requirements

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.

    If you don't meet the minimum IELTS requirement, we offer pre-sessional English courses, foundation programmes and language support services to help you improve your English language skills and get your place at Birkbeck.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

    Credits and Accredited Prior Learning (APL)

    If you have studied at university previously, you may have accumulated credits through the modules you studied. It may be possible to transfer these credits from your previous study to Birkbeck or another institution. You should discuss this with the Programme Director when you are making your application.

    Find out more about credits and Accredited Prior Learning (APL).

  • Fees

    FEES

    Part-time home/EU students: £5625 pa
    Full-time home/EU students: £11250 pa
    Part-time international students: £8700 pa
    Full-time international students: £17425 pa

    Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases. For more information, please see the College Fees Policy.

  • Teaching and assessment

    Teaching

    At Birkbeck, almost all of our courses are taught in the evening and our teaching is designed to support students who are juggling evening study with work and other daytime commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience. In the 2017 Teaching Excellence Framework (TEF), the government’s system for rating university teaching, Birkbeck was allocated a Silver award.

    Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading.

    Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

    In addition, you will have timetabled meetings with your Personal Tutor.

    Methods of teaching on this course

    Each module is taught via lectures and seminars lasting one academic term. You will have access to Moodle, our online learning resource where all information and materials relating to your modules are available. You can choose to study full time or part time.

    Some lectures will include presentations by guest lecturers and speakers. Visiting speakers have included experts from the legal profession, football clubs and regulatory authorities. You will also have the opportunity to attend the Birkbeck Sport Business seminar series.

    Timetables

    Timetables are usually available from September onwards and you can access your personalised timetable via your My Birkbeck Profile online (if you have been invited to enrol).

    Indicative class size

    Class sizes vary, depending on your course, the module you are undertaking, and the method of teaching. For example, lectures are presented to large groups, with 30 to 100+ students in attendance, whereas seminars usually consist of small, interactive groups of 10 to 30 students, led by an academic.

    Academic support

    Birkbeck offers study and learning support to undergraduate and postgraduate students to help them succeed. Our Learning Development Service can help you in the following areas:

    • academic skills (including planning your workload, research, writing, exam preparation and writing a dissertation)
    • written English (including structure, punctuation and grammar)
    • numerical skills (basic mathematics and statistics).

    Our Disability and Dyslexia Service can support you if you have additional learning needs resulting from a disability or from dyslexia.

    Our Counselling Service can support you if you are struggling with emotional or psychological difficulties during your studies.

    Our Mental Health Advisory Service can support you if you are experiencing short– or long-term mental health difficulties during your studies.

    Assessment

    Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations. You will be given time to complete coursework and prepare for exams.

    Unseen written examinations are usually taken in the Summer term, during May to June, and, in most cases, are held during the day on a weekday – if you have daytime commitments, you will need to make arrangements for daytime attendance. Exam timetables are published online in March each year.

    Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

    Methods of assessment on this course

    A combination of examinations, coursework and a 12,000-word dissertation.

    Feedback

    As well as a mark for your coursework and exams, you will also receive feedback from your marker(s) to help you learn, improve and succeed. We encourage you to discuss feedback with your module tutor.

    Feedback can come in different forms: notes via Moodle (our online learning environment); a paper copy of a completed feedback form; or in-class or face-to-face feedback. The College Policy on Feedback on Assessment sets out what you can expect from your feedback.

    Your department will usually provide you with your marked coursework within four weeks of submission. Your initial mark is provisional until the relevant Board of Examiners has confirmed it.

    Your official coursework and exam results will be made available to you via your My Birkbeck Profile online.

  • Careers and employability

    Careers and employability

    Graduates can pursue careers in sports clubs, governing bodies, retail and the media. Possible professions include marketing, media, or retail. This degree can also be useful in a variety of roles within sports organisations, such as FIFA, and in becoming a sports administrator or sports development officer. Find out more about these professions.

    We offer a comprehensive Careers and Employability Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

  • How to apply

    How to apply

    You apply directly to Birkbeck for this course, using the online application link.

    Birkbeck can give you all of the information and help you need to complete your application form, including our online personal statement tool, which will guide you through every step of writing your personal statement.

    Application deadlines and interviews

    We recommend you apply as early as possible, but no later than September.