Marketing Communications (MSc)

Year of entry

2017

Start date

October 2017

Location

Central London

Status

Fully Approved

Duration

2 years part-time or 1 year full-time

Attendance

1-2 evenings a week part-time or 2-3 evenings a week full-time, October to June

Other entry years for this course

2018

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

Read more

Highlights

  • Gain insights into marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.
  • Understand the processes and requirements underpinning organisational decision-making, enabling you to contribute to marketing communications management.
  • Appreciate how marketeers formulate and implement marketing communications policies, programmes and strategies.
  • Accredited by the Chartered Institute of Marketing. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi-Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.
  • Our MSc Marketing suite (consisting of MSc Marketing, International Marketing, Marketing Communications, Services and Retail Marketing and Sport Marketing) has been mapped against CIM/CAM qualifications to offer our students exemptions.
  • You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.
  • Watch our video: postgraduate management courses at Birkbeck.
  • Watch videos of our postgraduate students discussing their experience of studying at Birkbeck.
Book an open evening Order a prospectus Contact us
Visit the Department of Management