Study marketing
The Birkbeck Business School offers marketing-related courses at both undergraduate and postgraduate level. Study full-time or part-time, daytime and evening, and choose from a range of optional modules. Our key marketing disciplines are:
- marketing
- management with marketing specialisation
- marketing analytics.
You will learn from research-active academics and practitioners. Our academics specialise in marketing and consumption issues from a wide range of multidisciplinary perspectives, drawing on socio-cultural, psychological, anthropological, organisational, managerial, feminist, and literary traditions of research.
Our recent work focuses on the connections between economic, social, political, and cultural life using quantitative, qualitative, interpretive, and mixed research methods. We explore the implications of contemporary shifts in the digital and cultural economy for organisations, business practices, and consumer welfare.
Come and meet us
If you're looking to start studying with us in October 2026, or are looking ahead to 2027, join us for our Undergraduate Open Day on 7 March or our Postgraduate Open Evening on 18 March.
If you can't make these dates, or would like to visit us sooner, come along to one of our campus tours.
Apply now
Find out more
Undergraduate courses
Take a look at the undergraduate courses on offer in our marketing discipline.
