Skip to main content

Study marketing

The Birkbeck Business School offers marketing-related courses at both undergraduate and postgraduate level. Study full-time or part-time, and choose from a range of optional modules. Our key marketing disciplines are:

  • marketing
  • management with marketing specialisation
  • marketing analytics.

You will learn from research-active academics and practitioners. Our academics specialise in marketing and consumption issues from a wide range of multidisciplinary perspectives, drawing on socio-cultural, psychological, anthropological, organisational, managerial, feminist, and literary traditions of research.

Our recent work focuses on the connections between economic, social, political, and cultural life using quantitative, qualitative, interpretive, and mixed research methods. We explore the implications of contemporary shifts in the digital and cultural economy for organisations, business practices, and consumer welfare.