Dr Abdulrahman Al-Surmi
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Overview
Overview
Biography
Abdulrahman Al-Surmi is Lecturer (Assistant Professor) in Business Analytics in the Department of Management at Birkbeck, University of London. His PhD was focused on the impact of business, IT, and marketing strategies (Triadic Strategic Alignment) on organisational performance.
Prior to joining Birkbeck, Abdulrahman was Lecturer in Business Analytics and course director of MSc Business Analytics at Coventry University. He has been involved extensively in teaching Business Analytics and Marketing Analytics to postgraduate and undergraduate students. He is also involved in supervising research dissertations at postgraduate level.
Qualifications
- PhD, University of Bedfordshire
- MBA, Sheffield Hallam University
- PgCert, Coventry University
- BSc (Honours), Sheffield Hallam University
Web profiles
Professional memberships
Fellow of the Higher Education Academy
Member of the British Academy of Management (BAM)
ORCID
0000-0002-6928-8837 -
Research
Research
Research interests
- Business Analytics
- Decision Making
- Strategic Management
- Strategic Alignment
- Business Value of IT and Marketing
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Supervision and teaching
Supervision and teaching
Supervision
Abdulrahman supervised over 40 postgraduate students and over 10 undergraduate students. Abdulrahman welcomes enquiries from prospective PhD students who are interested in undertaking research in any of the following areas:
- Business Analytics
- Decision Making
- Strategic Management
- Strategic Alignment
- Business Value of IT and Marketing
Teaching
Abdulrahman previously taught Business Analytics, Business and Management Statistics, Quantitative Methods for Business, Applied Marketing Analytics, Business Analytics and Intelligence, and Business Decision Making. In these Abdulrahman covered various quantitative materials using advanced software.
Teaching modules
- Introduction to Analytics and Business (BUMN176H7)
- Business Analytics - Strategy, Leadership and Change (BUMN178H7)
- Data Visualization and Communication (BUMN179H7)
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Publications
Publications
Article
- Al-Surmi, Abdulrahman and Bashiri, M. and Koliousis, I. (2022) AI based decision making: combining strategies to improve operational performance. International Journal of Production Research 60 (14), pp. 4464-4486. ISSN 0020-7543.
- Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84, pp. 39-49. ISSN 0019-8501.
- Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2019) Data of the impact of aligning business, IT, and marketing strategies on firm performance. Data in Brief 27, pp. 104656. ISSN 2352-3409.
Book Section
- Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2016) The impact of triadic strategic alignment on organisational performance. In: International Conference on Engineering Technologies and Big Data Analytics (ETBDA’2016) Jan. 21-22, 2016 Bangkok (Thailand). International Institute of Engineers. pp. 5-12. ISBN 9789384422592.
Conference Item
- Abdulrahman, Al-Surmi and Guangming, C. and Yanqing, D. (2016) Strategic orientation, triadic strategic alignment and firm performance. PACIS 2016, 2016, Chiayi, Taiwan
- Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2014) The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance. British Academy of Management Conference, 2014, Belfast, Northern Ireland