Dr Abdulrahman Al-Surmi - Birkbeck, University of London

Overview

Biography

Abdulrahman joined Birkbeck, University of London in April 2022. His PhD was focused on the impact of business, IT, and marketing strategies (Triadic Strategic Alignment) on organisational performance. He has been involved extensively in teaching Business Analytics and Marketing Analytics to postgraduate and undergraduate students.

Web profiles

Professional memberships

Fellow of the Higher Education Academy
Member of the British Academy of Management
External examiner in the UK higher education system

ORCID

0000-0002-6928-8837

Research

Research interests

Business Analytics
Decision Making
Strategic Management
Strategic Alignment
Business Value of IT and Marketing
Artificial Intelligence in Business

Research Centres and Institutes

Member, Birkbeck Centre for Innovation Management Research

Research projects

Management KTP

Abstract

The focus of project is to support the transform of the current business model by developing and implementing strategies and processes that will enable the company to grow over the next 5 years and beyond. This is achieved by embedding new skills, knowledge, and tools within the current management team. This is possible by working directly with the senior management team, gaining an in-depth knowledge of the company, its current capabilities, the Market sectors and specifically the new product and the current product ranges and the services it provides.

The decision-making processes developed and implemented include detailed procedures and guidelines. Knowledge of different data analysis techniques and tools as well as efficient decision-making methods are explored in collaboration with the company. Embedding this into standard company procedures, will empower staff at all levels and providing clarity over the decision-making process and the data and evidence required to enabling the company to achieve increased productivity and make strategically aligned and informed decisions.

Grant Amount: £131,741

Supervision and teaching

Supervision

Supervisions within Birkbeck:: 2

Abdulrahman welcomes enquiries from prospective PhD students who are interested in undertaking research in any of the following areas:

Business Analytics
Decision Making
Strategic Management
Strategic Alignment
Business Value of IT and Marketing
Artificial Intelligence in Business

Current doctoral researchers

SOHAIB MOHANNA

Nature of supervision:
PRINCIPAL SUPERVISOR, Nov 2023

Description:
Place holder
ELHAM RABABA

Nature of supervision:
PRINCIPAL SUPERVISOR, Sep 2024

Description:
Place holder

Teaching

Abdulrahman previously taught Business Analytics, Business and Management Statistics, Quantitative Methods for Business, Applied Marketing Analytics, Business Analytics and Intelligence, and Business Decision Making. In these Abdulrahman covered various quantitative materials using advanced software.

Teaching modules

Introduction to Analytics and Business
Big Data Management
Data Visualization and Communication

Publications

Article

Koliousis, I. and Al-Surmi, Abdulrahman and Bashiri, M. (2024) Artificial intelligence and policy making; can small municipalities enable digital transformation?. International Journal of Production Economics 274 (109324), ISSN 0925-5273.
Al-Surmi, Abdulrahman and Bashiri, M. and Koliousis, I. (2022) AI based decision making: combining strategies to improve operational performance. International Journal of Production Research 60 (14), pp. 4464-4486. ISSN 0020-7543.
Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2020) The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management 84, pp. 39-49. ISSN 0019-8501.
Al-Surmi, Abdulrahman and Cao, G. and Duan, Y. (2019) Data of the impact of aligning business, IT, and marketing strategies on firm performance. Data in Brief 27, pp. 104656. ISSN 2352-3409.

Book section

Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2016) The impact of triadic strategic alignment on organisational performance. In: International Conference on Engineering Technologies and Big Data Analytics (ETBDA’2016) Jan. 21-22, 2016 Bangkok (Thailand). International Institute of Engineers. pp. 5-12. ISBN 9789384422592.

Conference item

Abdulrahman, Al-Surmi and Guangming, C. and Yanqing, D. (2016) Strategic orientation, triadic strategic alignment and firm performance. PACIS 2016, 2016, Chiayi, Taiwan
Al-Surmi, Abdulrahman and C., Guangming and D., Yanqing (2014) The impact of triadic strategic alignment of business strategy, information technology strategy, and marketing strategy on organisational performance. British Academy of Management Conference, 2014, Belfast, Northern Ireland