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Personal branding for researchers: strategies to develop your reputation in your research community

Venue: Online

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To engage well with a research community, we need solid research skills and a network of collaborators who surface the best of our abilities. Yet, we often end up overlooked when the members of our research communities are not clear about who we are and what we do as researchers, missing opportunities to influence important debates and to benefit from career enhancing opportunities. With this in mind, the aim of this professional development workshop is to help researchers understand how to communicate their research qualities to enhance their reputation within their research community.

What will you get from participating in this workshop?

In this workshop, you will learn:

  • How to define your own personal brand as a researcher
  • Which types of branding strategies suit you as a researcher
  • What are the best practices to communicate your brand to your research community
  • How to overcome communication hurdles and roadblocks that stop your brand to shine

Who is this workshop for?

All interested Birkbeck faculty members will benefit from participating in this workshop. However, early career faculty and research staff who have completed their PhD and holding post-doc positions or lectureships will particularly benefit from participating.

Where and when will this workshop take place?

This workshop will take place online on Thursday 12 January 2023 from 1 to 2.30pm. Full joining instructions will be sent by email at least 24 hours before the event.

Workshop Facilitator

Dr Markus Giesler is a professor of marketing based at Schulich School of Business in Canada and a widely influential personality in the marketing discipline and beyond. Markus has been named an MSI Scholar by the Marketing Science Institute, “one of the best recognized experts studying high-technology consumer behavior” by Wired, and a "40 under 40" professor by Poets & Quants. In 2016, he was also named “Young business school star professor on the rise,” by CNN. Among other positions, Markus is currently editor at the prestigious Journal of Consumer Research and Area Editor at the Journal of the Academy of Marketing Science. He was previously associate Editor at the Journal of Marketing, the most prominent journal in the marketing discipline. His research published in top-tier academic journals received extensive coverage in media outlets such as The New York Times, Wired, Bloomberg Businessweek, and Time Magazine. While most would attribute Markus’ leadership in the marketing discipline solely to his undisputed talent as a researcher, Markus has always been vocal about the importance of communicating effectively about his research. It is his experience as communicator that Markus is looking to share with us in this workshop.

The context for the workshop

The workshop is part of professional development series on the following six topics:

1. Thursday 6/7 October 2022 - Academic isolation and why it matters
2. Thursday 10 November 2022 - Creativity for research: developing creative solutions to research challenges and roadblocks
3. Thursday 8 December 2022 - Networking for researchers: strategies to develop helpful research relationships
4. Thursday 12 January 2023 - Personal branding for research: strategies to develop your reputation in your research community
5. Thursday 9 February 2023 - Together we are stronger: why and how to develop your own research collective
6. Thursday 9 March 2023 - Seizing the helping research hand: leveraging your research community’s integration systems

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