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Business Analytics and Decision-Making


Module description

Business analytics refers to the way in which enterprises such as global business, non-profit organisations and governments utilise data to obtain insights for their decision-making.

In this module we introduce you to the fundamental concepts of business analytics. You will also learn about descriptive statistics, modelling, forecasting and prescriptive analytics for decision-making.

Together we will discuss business cases to help contextualise the application of theoretical business analytics models.

Indicative syllabus

  • Data types and presenting data
  • Tabulating data
  • Descriptive statistics
  • Data-driven decision-making
  • Simulations, e.g. Monte Carlo
  • Time series/forecasting
  • Clustering
  • Text mining

Learning objectives

By the end of this module, you will be able to:

  • understand and evaluate the role of business analytics
  • apply business analytical methods to business scenarios
  • analyse and interpret the outputs of forecasting results
  • propose solutions to address business scenarios and make decisions by applying business analytical techniques.