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SME Masterclasses at Birkbeck

We are committed to supporting small and medium-sized enterprises (SMEs) with the specific professional development needs that exist within these organisations. We have developed a series of short masterclasses that seek to address these requirements and our courses have been tailored with the structure and operations of SMEs in mind.

Our masterclasses cover key areas of activity within SMEs, including finance, marketing and strategy. These courses are designed to develop your knowledge and support you wherever you may be in your leadership journey.

Strategic Business Finance

This two hour course is designed to support SME leaders with understanding core financial principles to enhance business decision-making. You will be able to understand financial statements and report on financial situations with clarity and confidence.

Winning Strategies for Sustainable Growth

This short course provides you with the vital roadmap required to plan for long-term business success. Over two sessions, you will be supported in your scaling journey, covering topics such as innovation, competition, and value strategy.

Building a Purpose Driven Business

This three hour course outlines the importance of your mission, vision and company values as tools for driving business growth. You will gain support in how to effectively articulate these elements, and how to embed them into your strategy and organisational culture.

Driving Digital Transformation

This three hour course provides practical guidance on how to embed digital transformation within your SME, with realistic expectations and next steps for these types of businesses.

Developing an Effective Marketing Strategy

This three hour course covers the core principles that make up a responsible and sustainable marketing strategy, empowering you to translate this strategy effectively to customers and stakeholders.

Net Zero Accelerator

This one-day intensive course is designed specifically for SMEs needing to measure, monitor and understand their organisation's carbon emissions. If you're ready to take net zero seriously in your business, this course will support you on your journey.