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Home marketing and recruitment

The Home Marketing team create marketing and advertising strategies, campaigns, events and activities to help Birkbeck achieve its strategic recruitment goals. Our work includes:

  • creating print, outdoor and digital advertising and marketing campaigns
  • school, department and course-specific marketing activity 
  • communications with prospective students
  • education recruitment fairs
  • school and university visits
  • promotion of open evenings, open days and other events
  • market and campaign research and analysis.

Are you a member of staff? Visit our SharePoint connect site to find out how we can help you.


  • , Marketing Research and Intelligence Officer, tel: +44 (0)20 3926 3128
  • , Marketing Officer, tel: +44 (0)20 3926 3120
  • , Head of Marketing and Recruitment (Home), tel: +44 (0)20 3926 3116
  • , Marketing Officer, tel: +44 (0)20 3926 3121
  • , Marketing Officer, tel: +44 (0)20 3926 3098
  • , Marketing and Recruitment Manager, tel: +44 (0)20 3926 3129 

Birkbeck's Advertising Agency

  • All Birkbeck advertising media is purchased via the College’s advertising agency. The agency is appointed via a formal tender process and is contracted to manage the purchase and placement of all Birkbeck advertising. This includes all press and online advertising.

School and Department Recruitment Planning Meetings

  • The Home Marketing team meets Schools to develop effective student recruitment and conversion plans, which supports meeting School recruitment targets. If you would like to arrange a meeting to discuss your recruitment needs, please contact your School’s marketing business partner.


  • Advertising is a good way of raising awareness about courses to a particular target market.
  • The Home Marketing team will liaise with Birkbeck's advertising agency, who will research appropriate media options and provide a draft media plan based on the budget set by the School
  • The media plan will be reviewed with the School, and is subject to approval by the School prior to implementation
  • Copy for adverts will then be agreed between the School and the Home Marketing team. The Home Marketing team can advise on copywriting to maximise the effectiveness of your advertising.


  • Newsletters: College-level newsletters, segmented by level of study, are sent to all applicants and enquirers by External Relations throughout the year. These newsletters provide a wide overview of key events and news at Birkbeck that is tailored for each audience.
  • School/Department e-newsletters: School/Department e-newsletters can go into more detail to maintain interest, encourage engagement and conversion. E-newsletters can include information, such as:
    • school-related news
    • student case studies
    • research highlights
    • information about School events
    • student achievements
    • key events
  • When requesting a School/Department e-newsletter, it is important to consider that distribution lists can take up to two weeks to source from both the BSIS and Alumni teams, so it is best to allow as much notice as possible if wanting to produce one.
  • Contact the Home marketing team for more advice and information.