Dr Fred Yamoah
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Overview
Overview
Biography
Fred A. Yamoah is an experienced academic in further and higher education with proven record in teaching, research, curriculum development, trans-national education, national and international students’ recruitment, consultancy, passionate about emerging technologies and business engagement. He has served in various capacities in further and higher education such as vice principal at further education, programmes leader, deputy director of MBA programmes, accreditation and international partnerships director, post graduate research coordinator, academic quality nominee, amongst others. Fred is well published with over 50 refereed journal publications, two book chapters, a principal investigator for various research projects in the UK and overseas, journal editor, external examiner and visiting professor and a public speaker. He is a fellow of the Higher Education Academy, UK and a member of the Academy of Marketing UK. He a contributing author of ‘Developing Skills for Business Leadership’, a CIPD 2010 publication and the forthcoming Palgrave publication on ‘Sustainability in Marketing’. Prior to his current appointment at Birkbeck – University of London he served as a senior lecturer at Hertfordshire and Sunderland Business Schools respectively. Dr Yamoah is an experienced PhD Research Development Advisor, Research Supervisor and External Examiner. Apart from working with PhD Research students presently he is also the External Examiner for the University of Newcastle. Fred has successfully supervised over 320 Post graduate dissertations, including supervising PhDs to completion. He is also an approved External PhD Examiner for Plymouth University, Cardiff Metropolitan University and University of Worcester, examining Doctoral Thesis and have examined over 10 DBA/PhD theses within the UK.
Fred serves as an External Curriculum and Quality Expert on the Academic Board at the City of London Business School, London, UK. Dr Yamoah serves in an advisory and consultative position as marketing and food value chain expert to the technical committee of the government of Ghana’s team leading the flagship agro-industrialisation transformation agency. Fred has also undertaken food marketing-related projects for companies in the UK food sector including Fullwell UK and Tropical Wholefoods, UK. He is an associate editor of sustainable food subsection of Sustainability Journal and the marketing sustainability co-editor for the Annual Review of Social Partnership. He has published his research work at internationally excellent level in 3 and 4 ABS rated journals that has been well cited.
Qualifications
- PhD, University of Kent, Canterbury, Kent. UK
Web profiles
Administrative responsibilities
- Joint Chair - Subject Development Group Marketing (Research)
- Chair - Principles of Responsible Management Education (PRME)
ORCID
0000-0002-4919-0752 -
Research
Research
Research interests
- Sustainability
- Sustainable Consumption
- Food Marketing and Agribusiness
- Sustainable Food Supply Chain
- Circularity and Sustainability in the Food Industry
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Supervision and teaching
Supervision and teaching
Supervision
I welcome enquiries from prospective PhD students who are interested in undertaking research in any of my areas of research interest:
Sustainability, Sustainable Consumption, Food Marketing and Agribusiness, Sustainable Food Supply Chains, Circularity and Sustainability in the Food Industry, etc
Current doctoral researchers
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STELLA ZHIXIN XU
Teaching
Teaching modules
- Sustainability and Stakeholder Marketing (BUMN097H5)
- Sustainability in the Food and Beverage Industry (BUMN162H7)
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Publications
Publications
Article
- Yamoah, Fred (2023) Consumer perception and willingness to pay for packaged Asaana: a traditional drink in Ghana. British Food Journal ISSN 0007-070X. (In Press)
- Yawson, D.E. and Yamoah, Fred (2023) Towards a framework for the promotion of business management graduate employability: an extended CareerEDGE model. Studies in Higher Education ISSN 0307-5079.
- Yawson, D. and Yamoah, Fred (2023) Understanding utility essentials of e-learning management systems in higher education: a multi-generational cohort perspective. Open Learning: The Journal of Open, Distance and e-Learning 38 (3), pp. 243-259. ISSN 0268-0513.
- Afrifa, G.A. and Amankwah-Amoah, J. and Acquaye, Adolf and Yamoah, Fred and Mwiti, F. (2022) Small sums, big impact: corruption and microfinance institutions. Economic and Industrial Democracy ISSN 0143-831X.
- Yamoah, Fred and Yawson, D.E. (2022) Review of strategic agility: a holistic framework for fresh produce supply chain disruptions. Sustainability 14 (14977), ISSN 2071-1050.
- Yamoah, Fred and Kaba, J.S. (2022) Integrating climate smart agri-innovative technology adoption and agribusiness management skills to improve the livelihoods of smallholder female Cocoa farmers in Ghana. Climate and Development pp. 1-8. ISSN 1756-5529.
- Yamoah, Fred (2022) Regional development, innovation systems and service companies’ performance. Technological Forecasting and Social Change 174, ISSN 0040-1625.
- Yamoah, Fred (2021) The role of ethical leadership in managing occupational stress to promote innovative work behaviour: a cross-cultural management perspective. Sustainability 13 (17), pp. 9608. ISSN 2071-1050.
- Kaba, J.S. and Yamoah, Fred and Acquaye, Adolf (2021) Towards sustainable agroforestry management: harnessing the nutritional soil value through cocoa mix waste. Waste Management 124, pp. 264-272. ISSN 0956-053X.
- Yamoah, Fred and Kaba, J.S. and Botchie, D. and Amankwah-Amoah, J. (2021) Working towards sustainable innovation for green waste benefits: the role of awareness of consequences in the adoption of shaded cocoa agroforestry in Ghana. Sustainability 13 (3), pp. 1453. ISSN 2071-1050.
- Eshun Yawson, D. and Yamoah, Fred (2021) Gender variability in e-learning utility essentials: evidence from a multi-generational higher education cohort. Computers in Human Behavior 114 (106558), ISSN 0747-5632.
- Ibn-Mohammed, T. and Mustapha, K. and Godsell, J. and Zulfikar, A. and Babatunde, K. and Akintade, D. and Acquaye, Adolf and Fujii, H. and Ndiaye, M. and Yamoah, Fred and Koh, L. (2021) A critical review of the impacts of COVID-19 on the global economy and ecosystems and opportunities for circular economy strategies. Resources, Conservation & Recycling 164 (105169), ISSN 0921-3449.
- Adjapong Afrifa, G. and Tingbani, I. and Yamoah, Fred and Appiah, G. (2020) Innovation input, governance and climate change: evidence from emerging countries. Technological Forecasting and Social Change 161 (120256), ISSN 0040-1625.
- Yamoah, Fred and Johnson, C. (2020) Minding the gaps in British ethnic entrepreneurship and commercial history: from the genesis to the 21st Century. Journal of Historical Sociology ISSN 0952-1909.
- Yawson, D.E. and Yamoah, Fred (2020) Understanding satisfaction essentials of E-learning in higher education: a multi-generational cohort perspective. Heliyon 6 (11), pp. e05519. ISSN 2405-8440.
- Yamoah, Fred and Kaba, J.S. and Amankwah-Amoah, J. and Acquaye, A. (2020) Stakeholder collaboration in climate-smart agricultural production innovations: insights from the Cocoa industry in Ghana. Environmental Management 66, pp. 600-613. ISSN 0364-152X.
- Yawson, D.E. and Yamoah, Fred and Owusu Sarpong, F. and Abban-Ampiah, G. (2020) Inculcating employability skill sets in Undergraduates through employability embedded courses: students experience anatomisation. Archives of Business Review 8 (6), pp. 165-179. ISSN 2054-7404.
- Yamoah, Fred (2020) Understanding pedagogical essentials of employability embedded curricula for business school Undergraduates: a multi-generational Cohort perspective. Higher Education Pedagogies 5 (1), pp. 360-380. ISSN 2375-2696.
- Dey, B. and Alwi, S. and Yamoah, Fred and Agyapong, S. and Kizgin, H. and Sarma, M. (2019) Towards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment: a food consumption perspective. International Marketing Review 36 (5), pp. 771-804. ISSN 0265-1335.
- Yamoah, Fred (2019) Regional differences in portion size consumption behaviour: Insights for the global food industry. AIMS Agriculture and Food 4 (3), pp. 731-755. ISSN 2471-2086.
- Yamoah, Fred (2019) Understanding the role of environmental quality attributes in food-related rural enterprise competitiveness. Journal of Environmental Management 247, pp. 152-160. ISSN 0301-4797.
- Yamoah, Fred and Acquaye, A. (2019) Unravelling the Attitude-Behaviour Gap Paradox for sustainable food consumption: insight from the UK apple market. Journal of Cleaner Production 217, pp. 172-184. ISSN 0959-6526.
- Acquaye, A. and Ibn-Mohammed, T. and Genovese, A. and Afrifa, G.A. and Yamoah, Fred and Oppon, E. (2018) A quantitative model for environmentally sustainable supply chain performance measurement. European Journal of Operational Research 269 (1), pp. 188-205. ISSN 0377-2217.
- Madichie, N. and Yamoah, Fred (2017) Revisiting the European horsemeat scandal: the role of power asymmetry in the food supply chain crisis. Thunderbird International Business Review 59 (6), pp. 663-675. ISSN 1096-4762.
- Nasir, M.H.A and Genovese, A and Acquaye, A and Koh, S.C.I. and Yamoah, Fred (2017) Comparing linear and circular supply chains: a case study from the construction industry. International Journal of Production Economics 183 (B), pp. 443-457. ISSN 0925-5273.
- Yamoah, Fred and Duffy, R. and Petrovici, D. and Fearne, A. (2016) Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets. Journal of Business Ethics 136 (1), pp. 181-197. ISSN 0167-4544.
- Howard Wilsher, s. and Harrison, F. and Yamoah, Fred and Fearne, A. and Jones, A. (2016) The relationship between unhealthy food sales, socio-economic deprivation and childhood weight status: results of a cross-sectional study in England. International Journal of Behavioral Nutrition and Physical Activity 13, ISSN 1479-5868.
- Acquaye, A. and Yamoah, Fred and Feng, K. (2015) An integrated environmental and fairtrade labelling scheme for product supply chains. International Journal of Production Economics 164, pp. 472-483. ISSN 0925-5273.
Book
- Yamoah, Fred and Yawson, D.E., eds. (2023) Sustainable food supply chain research. MDPI Books. ISBN 9783036573410.
- Yamoah, Fred and Eshun Yawson, D. (2022) Contemporary retail marketing in emerging economies: the case of Ghana’s supermarket chains. Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan. ISBN 9783031116605.
Book Section
- ul Haque, A. and Yamoah, Fred and Sroka, W. (2020) Willingness to reduce food choice in favour of sustainable alternatives: the role of government and consumer behaviour. In: Sroka, W. (ed.) Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Application. Contributions to Management Science. Springer. pp. 31-51. ISBN 9783030473792.
- Yamoah, Fred (2019) Sustainability in supply and value chain management. In: Amaeshi, K. and Muthuri, J. and Ogbechie, C. (eds.) Incorporating Sustainability in Management Education An Interdisciplinary Approach. Basingstoke, UK: Palgrave Macmillan. pp. 167-193. ISBN 9783319981253.