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Dr Pamela Yeow

  • Overview



    Dr Pamela Yeow joined the Department of Management, School of Business, Economics and Informatics at Birkbeck in September 2016 as Programme Director of the Central Saint Martins-Birkbeck MBA. This MBA is for a new type of business graduate: one who can combine creative thinking and innovation with strategic management skills. In creating a new network of leaders with hybrid skills and approaches, we ready them for a world in which agility, innovation and creativity are central to the development of new industries, products and services. The MBA was shortlisted for innovation in business education by QS-Reimagine Education in 2018.  

    She is also Assistant Dean - External Engagement since September 2020. Prior to joining Birkbeck, Pam was at the University of Kent. 

    Pam's current research is on rethinking ethical consumerism and a pilot project was funded by the Eastern Arc on understanding the differing householder roles in effecting sustainable change. More on this research can be found here


    • 2020 Eastern ARC funding, Pilot project “Rethinking ethical consumerism: Understanding the differing householder roles in effecting sustainable change”

    • 2018 QS-Reimagine Education, San Francisco “Central Saint Martins Birkbeck MBA: a hybrid, blended disruptive new MBA” (shortlisted, top 10%, business education category)


    • PhD, University of Sheffield
    • MSc , University of Surrey
    • B Soc Sci (Hons), National University of Singapore
    • Senior Fellow, Higher Education Academy

    Administrative responsibilities

    • Assistant Dean - External Engagement
    • Central Saint Martins-Birkbeck MBA Programme Director

    Professional activities

    Advisory Board member - Inspire High - inspiring the next generation of learners

    Honours and awards

    • Post doctoral research fellow, JSPS, November 2001


  • Research


    Research interests

    • Ethical consumerism
    • Multiplex networks
    • Sustainable careers in creative industries

    Research overview

    I have several research areas that I am currently involved in. 

    1. Rethinking ethical consumerism

    A pilot project was recently funded by the Eastern Arc, entitled “Rethinking ethical consumerism: Understanding the differing householder roles in effecting sustainable change”. This has resulted in the creation of a blogsite which details some of our findings and outputs thus far As the research had to be pivoted to a online method due to the ongoing pandemic, we talked about the changes made (which transformed our project positively) here.

    2. Multiplexity and networks

    I have been interested in exploring the effect of multiplex (multiple overlapping) networks and leadership on group performance.  In our research on academic groups, we looked at the connections between groups of academics and found that there were two dimensions that influenced group effectiveness: multiplex networks and distributed-coordinated leadership. Where networks are built across
    tasks, inter-relationships develop that lead to greater group performance. 

    3. Sustainable careers and the creative industry 

    As a result of my leadership of the Central Saint Martins-Birkbeck MBA, I have developed an interest in better understanding sustainable careers within creative industries. I was an invited panellist on “Arts, Creativity and Culture – Celebrating Arts Education” at the Southbank Centre, London. 

    Research Centres and Institutes

  • Supervision and teaching

    Supervision and teaching


    I welcome enquiries from prospective PhD students who are interested in undertaking research in any of my areas of research interest.

    Current doctoral researchers



    Teaching modules

    • Help To Grow: Management (BUBU071N0)
    • Entrepreneurial Venture Creation (BUMN135H7)
    • Leadership and Team Building (BUMN170H3)
    • Principles of Organization and Management (MOMN010H7)
    • Urban Sustainability (SSGE126S7)
  • Publications



  • Business and community

    Business and community


    I am happy to receive enquiries from the media on the following topics:

    • ethical consumerism
    • multiplex networks


      2020 Eastern Arc podcast – Single use plastics and household decision-making ( (August 14th)

      2020 Invited panellist (virtual), CMI's Management Transformed – Blended Working. (July 2nd)

      2020 Invited panellist, Green Alliance “Ending the throwaway society”, St Martins in the Field, London.

      2019 Invited panellist, “Arts, Creativity and Culture – Celebrating Arts Education”, Southbank Centre, London (