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Mr Nick Pronger

  • Overview



    Nick Pronger is a Director for several programmes and Senior Lecturer in Marketing at Birkbeck, University of London, which he joined in 2010. Prior to this he was a lecturer at several universities including Central European University (Budapest), Regents University (London)  and University of Essex.

    He has taught and consulted in countries including Israel, Hungary, Bulgaria, Spain and Mexico. He has also worked with and advised a number of companies including Nestle, Dow Chemical, Del Monte, and Olivetti.  

    Although Nick’s focus is on teaching and developing curriculums he also consults and researches into the arts and creative industries, particularly in film management and marketing and how standard business models need to be adapted to arts and cultural environments. Recently he has developed a new module in Arts Marketing, drawing on his experience as a theatre production manager in the 1990’s and is currently writing a book on arts marketing.


    • Chartered Institute of Marketing Postgraduate Diploma, Pass, Chartered Institute of Marketing (CIM), 2003
    • Institute of Learning and Teaching Diploma, HE Academy, 2002
    • MBA Management, University of Hull, 2002
    • Law Certificate, Legalease, 1996
    • RSA Diploma in Teaching English as a Foreign Language, 1995
    • RSA Certificate in Teaching English as a Foreign Language, 1992
    • Teacher Training Certificate, International House, 1991
    • BA Degree: Major - Film and Drama, Minor - Business Studies, First, University of Reading, 1989

    Administrative responsibilities

    • Director MSc Management Practice and BA Apprenticeships
    • Director BSc Marketing,
    • Director UOL MSc Marketing
    • Deputy Course Leader MBA with Central St Martins UAL
    • Co Director MSC Culinary Innovation Management, BBA Culinary Industry Management

    Professional memberships

    • Higher Education Academy, Fellow

    • Chartered Institute of Marketing, Member

    • Chartered Institute of Management, Member

    • Market Research Society, Member

    • The Marketing Academy, Member

    • University and Colleges Union, Member

  • Research


    Research interests

    • Arts marketing
    • Traditional versus digital marketing
    • Online versus face-to-face teaching practice
    • Experiential pedagogy in Higher Education

    Research overview

    My core research interests are in the arts. Particularly in theatre and film marketing. I also have an interest in lecturing and HE education participation in both face- to- face and online platforms

  • Supervision and teaching

    Supervision and teaching


    I teach on a variety of undergraduate and postgraduate business modules. In the past, I have also taught across a range of marketing and management modules in strategy, leadership, entrepreneurship and Small and Medium Enterprises. I also have many dissertation students who I supervise at both UG and PG levels.

    Teaching modules

    • Management Studies I (BUMN077H4)
    • Personal and Professional Development I (BUMN116H4)
    • Internship module (BUMN125H5)
    • Internship module (BUMN125H5)
    • Personal and Academic Skills for Success (BUMN138H4)
    • Researching Workplace Practice (BUMN164D7)
    • Researching Workplace Practice (BUMN164D7)
    • Marketing Simulation (BUMN185H5)
  • Publications


    Conference Item

  • Business and community

    Business and community


    I am happy to receive enquiries from the media on the following topics:

    • Traditional versus digital marketing practices
    • Arts marketing - particularly in film and theatre sectors
    • Entrepreneurship and SMEs