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Birkbeck partnered Executive Master in Global Sport Governance - applications close Tuesday 31 March

The programme is designed for senior sports sector professionals wishing to master the complex dimensions of professional sport at the international level.

The Executive Master in Global Sport Governance (MESGO) is a unique programme designed for senior sports sector professionals wishing to master the complex dimensions and the diversity of  professional sport at the international level. It offers a distinctive platform for training, social and professional contact, knowledge-sharing and personal development for sports organisations’ managerial and professional staff, and elected representatives.

The MESGO is a unique vocational programme, in which the key stakeholders of sport come together to analyse the characteristics of its specific model, consider the main challenges it faces and reflect on measures that could be put in place to ensure its future prosperity. It is designed to stimulate the analytical reflexes of decision-makers in sport; it invites them to analyse the governance of global sport at its most complex, and explore the diversity of international practice. The particular strength of the MESGO lies in its consideration of world sport from multiple angles. It incorporates economics, politics and law, draws comparisons between different sports and uses carefully selected examples from other sectors (private business, public sector, non-governmental organisations) to help participants develop appropriate responses to the important challenges they face.

It is designed for managers working, within an international orientation, in national, European, and international sporting institutions; from federations, clubs and leagues, public authorities, commercial partners, and all the stakeholders in the global sporting eco-system.

The programme is delivered exclusively in English. The MESGO is a programme adapted to a professional schedule. It consists of nine sessions of one week each + viva and graduation ceremony, spread over a period of 24 months.

The sessions are located in nine different international locations:

  • Nyon & Lausanne
  • Paris
  • Brussels
  • Mainz & Frankfurt
  • Barcelona
  • London
  • Beijing
  • New York
  • Silicon Valley, California
  • Nyon.

The nine teaching blocs address the following key topics in sport governance and management:

  • Introduction to Global Sport Governance
  • Competition Design and Financial Sustainability
  • Legal Framework
  • Ethics & Integrity
  • Events & Participation
  • Strategic Marketing & Communication
  • Future of Sport; (8) The North American Model
  • Leadership & Innovation.

The teaching faculty consists of leading academic experts in sport governance and management together with leading figures from the global sport management community.

The MESGO is organised by five European Universities/Research Centres (Birkbeck Sport Business Centre, Birkbeck College, University of London – England; Centre de Droit et d’Economie du Sport – University of Limoges, France; Johannes Gutenberg University of Mainz –Germany; Institut Nacional d’Educacio Fisica de Catalunya and Lleida University – Barcelona, Spain; HEC Lausanne, University of Lausanne. The MESGO Master’s degree is awarded by the University of Limoges.

The MESGO is supported by four European sport federations (EHF – Handball; FIBA Europe – Basketball; UEFA – Football; IIHF – Ice hockey); and by the Council of Europe’s Enlarged Partial Agreement on Sport.


This programme is designed for experienced managers and executives working in:

  • International, European and national federations;
  • Clubs, leagues and trade unions;
  • European institutions and governments;
  • Partners of, and stakeholders in, sports organisations (media, sponsors, etc.).


The application process starts 1 January 2018 and ends 31 March 2020. To be eligible for this executive master’s programme, applicants must meet the following requirements:

  • minimum of five years’ experience at managerial level;
  • educated to degree level;
  • fluent in English.



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