The Organisation & Future Strategy Of The Euroleague Basketball Competition
When:
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Venue:
Birkbeck Central
Euroleague Basketball has one of the most distinctive governance models in global sport: a pan-European competition run by a private league company, built around long-term club licenses, shared commercial rights, and centrally enforced sporting and financial rules, and including a team from outside Europe - Dubai Basketball.
In this seminar. Emir Guney, Sport Studies Research Centre Director at Kadir Has University, Istanbul, Turkiye, examines how Euroleague’s institutions operate, how the licensing and entry system is structured, and how its financial sustainability standards and player cost controls work in practice.
Euroleague has had long-running tensions in its relationship with FIBA (the governing body of world basketball), including overlapping calendars, club incentives, and legitimacy claims in European basketball, and with FIBA organising a competing league - the Basketball Champions League (BCB). There is also a potential reshaping of the landscape by the NBA–FIBA exploration of an ‘NBA Europe’ competition, and what that could mean for clubs, investors, fans, and the future architecture of European basketball governance. In this presentation Emir Guney will analyse these issues, discussing stakeholder power, dispute-resolution mechanisms, and the tensions between sporting merit and competitive stability, and present possible future scenarios for the future of the Euroleague competition.
Contact name: Sean Hamil
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