Name It Right - A Strategic Mini-Workshop on Creating Distinctive and Defensible Brand Names
When:
—
Venue:
Online
Part of building a business is giving your business a name - and this can be super exciting. It's an opportunity to put your stamp on your brand.
But what if your business name landed you in a law suit a few years' down the line? Getting your name right is key, and this workshop helps you do just that.
You'll reframe brand naming as a strategic business decision, not just a creative exercise.
Through real trademark case studies, you'll learn how early naming choices affect legal risk, commercial scalability, and long-term brand value.
You'll be equipped with the awareness and confidence to approach naming with protectability in mind - making it fun, and strategic.
This is an educational and strategic session, not legal advice. This is part of the Pioneer programme, open to all participants as a bonus session.
It complements the programme’s legal IP module by showing how naming decisions intersect with trademark risk, brand strategy, and business growth.
Join one of our brilliant Pioneers this year, Diana Awudi, who will help you to:
- Recognise why many brand names fail before reaching a lawyer
- Spot common naming patterns that create trademark risk
- Approach naming with distinctiveness and protectability in mind
- View their brand name as a long-term asset, not just a label
See you online!
Contact name: Jenna Dominique
Speakers-
Diana Awudi
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Diana Awudi is a final year LLB candidate pursuing a clear pathway toward qualification as a UK Trade Mark Attorney.
She is the author of Covenant and Copyright, a work examining the relationship between divine law, creative expression, and intellectual property.
Through her platform, Diana Does IP Law, she provides accessible education on brand protection and the strategic development of intellectual property assets.
Diana’s work is grounded in rigorous legal understanding, thoughtful analysis, and a commitment to supporting founders and creatives in building distinctive, protectable brands.
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