Marketing Strategy In A Modern "Big 5" European League: An Illustration From SSC Napoli
When:
—
Venue:
Birkbeck Main Building, Malet Street
This event is open to Birkbeck students and Birkbeck alumni only.
In this presentation, Luigi D’Avanzo, MSc Management with Sport Management Birkbeck alumnus will present a case study of the marketing strategy of Serie A club SSC Napoli.
His presentation will address the following key points:
- The world of sport partnerships with a focus on Europe.
- Explain how partnerships at SSC Napoli are organised (categories, rights etc) in general terms.
- Explain the specific focus on SSC Napoli’s peculiarities (image rights and merchandising auto-production) compared to other clubs.
- Provide some case study illustrations of successful partnership activations at SCC Napoli.
- Present some concluding remarks on the future of the commercial partnerships business in European football
Contact name:
Sean Hamil