SME Masterclass: Winning Strategies for Sustainable Growth
Course dates: Thursday 25 February - Thursday 04 March 2027
Class timetable: 2 sessions (View class timetable for Thursday 25 February 2027 to Thursday 04 March 2027)
Timetable data for Thursday 25 February 2027 to Thursday 04 March 2027
| Day of class | Date of class | Time | Venue |
|---|---|---|---|
| Thursday | 25-Feb-2027 | 6:00pm - 9:00pm | Birkbeck Campus, Central London |
| Thursday | 04-Mar-2027 | 6:00pm - 9:00pm | Birkbeck Campus, Central London |
Location: Birkbeck Campus, Central London
Fees: £300.00
RegisterCourse Overview
The SME Masterclass: Winning Strategies for Sustainable Growth provides small and medium-sized enterprises (SMEs) with the vital roadmap they need for long-term business success. Having a clear understanding about how business value is not exclusively measured by profitability can help you to understand how some competitors may 'scale at all costs'. You will also enhance your decision-making confidence, which is essential for planning your scaling journey effectively.
In this two-part short course, you will focus on the practical tools you need to conceptualise your business strategy, allowing you to onboard the right people, prioritise quality as you grow and leverage new investment.
In the first session of the course, you will:
- understand the difference between strategy and tactics, allowing you to re-evaluate any existing plans
- be able to articulate your core business model and value proposition
- use common business strategy tools to review your current commercial offerings and market opportunities.
You will also explore and take away practical tools which can help you to anticipate industry shifts, articulate your competitive advantage, and remain agile and competitive in evolving markets. You will gain the toolkit you need to supercharge your business.
In the second session, you will:
- distinguish between agility and chaos, reflecting on the common challenges that SMEs can face when scaling
- understand the go-to market tools you can use to analyse demand, scope your competitors and identify opportunities in new markets
- understand how you can structure your business to promote innovation, transforming new ideas into new products.
You will analyse examples and case studies to understand how to effectively develop your strategy.
The SME Masterclass: Winning Strategies for Sustainable Growth is well-suited for SME leaders looking for extra support and guidance when thinking about taking their business growth to the next level. The course is designed to support you wherever you may be in your scaling journey.
As a learner on this course, you will study alongside fellow professionals wishing to enhance their knowledge in the subject area, giving you the opportunity to make connections with like-minded colleagues and network.
You will receive a Birkbeck certificate of participation upon completing the course.
This course is non-credit bearing, so carries no credit points.
Fees
Students are charged a tuition fee for each short course on registering. Please view details for this course, including dates, location and fees at the top of this page. Short course fees may be subject to annual inflationary increases. For more information, please see our Fees Policy.
Discount information
We offer a 20% discount to Birkbeck students, alumni and staff. If you are eligible to claim this discount, please contact the Innovation Support Unit so that we can process your booking.
Entry Requirements
Most of our short courses have no formal entry requirements and are open to all students.
This short course has no prerequisites.
As part of the registration process, you may be required to submit a copy of a suitable form of ID.
International students who wish to come to the UK to study a short course can apply for a Visitor visa. Please note that it is not possible to obtain a Student visa to study a short course.
How to Register
You can book directly onto the short courses you would like to take, using the Register button above which will direct you to the relevant booking page. Courses are filled on a first-come, first-served basis - so apply early if you're interested.