Ethical Influence and Persuasion

Course Overview

The Ethical Influence and Persuasion short course explores the art and science of influence and persuasion in organisational and market-facing settings. You will learn about psychological principles such as authority, social proof and cognitive dissonance, and explore practical applications for influencing with integrity, whilst recognising and resisting unethical influence.

Influence is widely recognised as an important business skill, and this course will provide you with the fundamental tools that are used by successful practitioners and insights into how to apply these to practical scenarios in an ethical manner.

You will gain an understanding of:

• key principles of influence and persuasion
• ethical considerations of persuasion techniques 
• ways for leaders to build connection, reduce uncertainty and motivate to action
• examples of group influence and dynamics
• how to prepare strategically for influence scenarios
• approaches for protecting against unwanted influence
• the psychological background of influence mechanisms.

The Ethical Influence and Persuasion course is ideal if you are a current or aspiring manager or leader wishing to enhance your leadership and influencing skills. The course is also useful for professionals spending a lot of time pitching internally and externally in their role, or needing to produce and write convincing copy.

As a learner on this course, you will study alongside fellow professionals wishing to enhance their knowledge in the subject area, giving you the opportunity to make connections with like-minded colleagues and network.

You will receive a Birkbeck certificate of participation upon completion of the course. 

This course is non-credit bearing, so carries no credit points.