Strategic Management (Undergraduate)
Overview
- Credit value: 15 credits at Level 6
- Convenor and tutor: Oliver Barish
- Prerequisites: Management Studies I and Management Studies II or Introductions: Understanding the Business World
- Assessment: a team report (35%) and a two-hour examination (65%)
Module description
This module introduces theories of strategic management as practised in business organisations.
The module makes use of lectures and seminar groups: lectures will outline and explore the relevant theories and concepts that underpin strategic management; seminar groups will provide you with the opportunity to develop your strategic thinking skills via a strategy simulation game and the analysis and discussion of business case studies.
Indicative module content
- Strategic thinking and decision making
- Tools for strategic analysis
- Strategy formulation
- Functional, business and corporate level strategies
- International and global strategy
- Innovation
- Organisational structure and culture
- Strategy implementation
Learning objectives
By the end of this module you will:
- have developed a strategic way of thinking
- have a sound grasp of the theories and concepts that form the basis of strategic management
- be able to understand the broad range of theoretical approaches to strategic management and the contributions of significant writers on strategic management
- be able to analyse case studies of strategies in organisations in the context of the relevant theories and models and practically apply the knowledge and skills acquired during the module
- have developed report writing and presentation skills and the ability to work in small strategic teams.