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Strategic Management (Undergraduate)


Module description

In this module we introduce you to theories of strategic management as practised in business organisations.

The lectures outline and explore relevant theories and concepts that underpin strategic management, and seminar groups provide you with the opportunity to develop your strategic-thinking skills via a strategy simulation game and the analysis and discussion of business case studies.

Indicative syllabus

  • Strategic thinking and decision making
  • Tools for strategic analysis
  • Strategy formulation
  • Functional, business and corporate level strategies
  • International and global strategy
  • Innovation
  • Organisational structure and culture
  • Strategy implementation

Learning objectives

By the end of this module you will:

  • have developed a strategic way of thinking
  • have a sound grasp of the theories and concepts that form the basis of strategic management
  • understand the broad range of theoretical approaches to strategic management and the contributions of significant writers on strategic management
  • be able to analyse case studies of strategies in organisations and practically apply the knowledge and skills acquired
  • have developed report writing and presentation skills and the ability to work in small strategic teams.