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Strategic Management (Undergraduate)


Module description

This module introduces theories of strategic management as practised in business organisations.

The module makes use of lectures and seminar groups: lectures will outline and explore the relevant theories and concepts that underpin strategic management; seminar groups will provide you with the opportunity to develop your strategic thinking skills via a strategy simulation game and the analysis and discussion of business case studies.

Indicative module content

  • Strategic thinking and decision making
  • Tools for strategic analysis
  • Strategy formulation
  • Functional, business and corporate level strategies
  • International and global strategy
  • Innovation
  • Organisational structure and culture
  • Strategy implementation

Learning objectives

By the end of this module you will:

  • have developed a strategic way of thinking
  • have a sound grasp of the theories and concepts that form the basis of strategic management
  • be able to understand the broad range of theoretical approaches to strategic management and the contributions of significant writers on strategic management
  • be able to analyse case studies of strategies in organisations in the context of the relevant theories and models and practically apply the knowledge and skills acquired during the module
  • have developed report writing and presentation skills and the ability to work in small strategic teams.