Strategic Management (Undergraduate)

• Credit value: 15 credits at Level 6
• Convenor and tutor: Oliver Barish
• Prerequisites: Management Studies I and Management Studies II or Introductions: Understanding the Business World
• Assessment: a team report (35%) and a two-hour examination (65%)

This module introduces theories of strategic management as practised in business organisations.

The module makes use of lectures and seminar groups: lectures will outline and explore the relevant theories and concepts that underpin strategic management; seminar groups will provide you with the opportunity to develop your strategic thinking skills via a strategy simulation game and the analysis and discussion of business case studies.

Indicative module content

• Strategic thinking and decision making
• Tools for strategic analysis
• Strategy formulation
• Functional, business and corporate level strategies
• International and global strategy
• Innovation
• Organisational structure and culture
• Strategy implementation

By the end of this module you will:

• have developed a strategic way of thinking
• have a sound grasp of the theories and concepts that form the basis of strategic management
• be able to understand the broad range of theoretical approaches to strategic management and the contributions of significant writers on strategic management
• be able to analyse case studies of strategies in organisations in the context of the relevant theories and models and practically apply the knowledge and skills acquired during the module
• have developed report writing and presentation skills and the ability to work in small strategic teams.