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Intellectual Capital and Competitiveness

Overview

  • Credit value: 15 credits at Level 7
  • ConvenorProfessor Birgitte Andersen
  • Assessment: a 2500-word essay (40%) and a two-hour examination (60%)

Module description

Intellectual capital and related intangible assets and intellectual property are the capital of our time. They are the sources of corporate competitiveness and value creation for services and manufacturing in terms of financial performance, market dominance, technological advantage, dynamic capabilities, and more. Such capital has been getting increased attention from business leaders, policy makers, consultants, business analysts and academics over the past couple of decades.

The aim of this course is to provide an understanding of such assets and the new managerial challenges they raise for firms. The opportunities for enhancing corporate competitiveness from such intellectual capital has increased in depth and scope, because of the integration of micro-electronics and information and communication technology (ICT) into business practices and organisations. Thus, the competitiveness of e-business is central to the course focus, and e-business here does not merely refer to Internet firms (as in the early days) but includes all services and manufacturing businesses adopting micro-electronics into their operations.

Indicative module syllabus

  • Getting a Grip on Intellectual Capital and Intangible Assets: What They Are and Why They Matter
  • Profiting from Technological Innovation: Patent Management
  • Profiting from Innovation in Creative Expressions: Copyright Management
  • Customer-Based Intangibles and Market-Based Assets: Managing Customer Loyalty and Branding
  • The Managerial Challenges of Social Capital
  • The Capital Embedded in Organisational Forms and Business Models
  • Capitalising on Knowledge: Managing Knowledge Creation and Learning in Organisations
  • Measuring, Valuing and Reporting Intellectual Capital

Learning objectives

By the end of this module, you will have:

  • a good understanding of the corporate assets of our time
  • been introduced to a set of analytical frameworks and tools that help managers, business analysts, industrialists and policy-makers to build and capture financial and non-financial returns from such intangible assets which in turn enhance their corporate competitiveness.