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Web-based Journalism and Online Media Production


  • Credit value: 30 credits at Level 7
  • Assessment: a web publication (website, magazine, service or online space) (50%), content strategy of 1500 words (20%) and a portfolio (six pieces of writing, imaging or multimedia) (30%)

Module description

This module aims to develop your skills across the full range of digital media practices at which journalists and other media practitioners are expected to be adept. Covering everything from the distinctive writing styles of online journalism to multimedia content and interactive and social media, the focus of the module is on using digital media strategically rather than gratuitously.

As well as working on particular skills, you will be expected to develop an effective overall strategy for presenting yourself online, and doing so in a way that demonstrates critical engagement with a fast-changing media environment and awareness of the needs and interests of digital media users.

Indicative module content

  • Online content strategies
  • Breaking news online
  • Audience interaction and engagement
  • Online feature formats
  • Blogging and the content mix
  • Google-friendly copy
  • Linking, sources and netiquette
  • Imagery: photos, infographics and more
  • Creating curated stories
  • Soundcasting
  • Creating and embedding video
  • Social media and crowdsourcing
  • Strategic business planning