Strategy in Practice
Overview
- Credit value: 15 credits at Level 7
- Convenor: David Gamblin
- Tutor: Darrell Jaya-Ratnam
- Assessment: a report-style essay (100%)
Module description
The module provides a practical and integrative introduction to some of the key tools of strategy analysis from a management consultancy perspective.
Indicative module content
- How strategy relates to core management functions
- Purpose of strategy: when, where, how to compete?
- Applied frameworks for assessing the strategic environment: when to compete?
- Strategic portfolios: where to compete?
- Business unit strategy: how to compete?
- Strategic marketing
- Presenting an integrated business unit strategy
Learning objectives
By the end of this module, you will:
- understand management consultancy as a strategic approach to enhancing the overall performance of organisations, using a variety of tools and techniques from a range of management disciplines
- recognise the interaction of culture, power, knowledge and learning in understanding how management consultancy knowledge is used in organisations
- understand how the aims, objectives and content of the various modules on the programme can be integrated from a strategic perspective
- be able to demonstrate the practical application of strategy across a range of management functions, activities and processes.