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Strategy in Practice

Overview

  • Credit value: 15 credits at Level 7
  • Convenor: Professor Raymond Caldwell
  • Tutor: Darrell Jaya-Ratnam
  • Assessment: a report-style essay (100%)

Module description

The module provides a practical and integrative introduction to some of the key tools of strategy analysis from a management consultancy perspective.

Indicative module content

  • How strategy relates to core management functions
  • Purpose of strategy: when, where, how to compete?
  • Applied frameworks for assessing the strategic environment: when to compete?
  • Strategic portfolios: where to compete?
  • Business unit strategy: how to compete?
  • Strategic marketing
  • Presenting an integrated business unit strategy

Learning objectives

By the end of this module, you will:

  • understand management consultancy as a strategic approach to enhancing the overall performance of organisations, using a variety of tools and techniques from a range of management disciplines
  • recognise the interaction of culture, power, knowledge and learning in understanding how management consultancy knowledge is used in organisations
  • understand how the aims, objectives and content of the various modules on the programme can be integrated from a strategic perspective
  • be able to demonstrate the practical application of strategy across a range of management functions, activities and processes.