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Data Visualization and Communication (Undergraduate)


  • Credit value: 15 credits at Level 5
  • Convenor: to be confirmed
  • Assessment: a 20-minute individual presentation (100%)

Module description

To support organisational decision-making, it is important that managers are able to interpret, understand and communicate data in a visual form. This module provides an introduction to the principles and techniques of data visualisation. You will learn visual representation methods and techniques that will help you to understand complex data.

Indicative module syllabus

  • Principles of visualisation
  • Data representation
  • Data analysis
  • Exploratory vs Explanatory visualisation
  • Dashboards
  • Communication and storytelling
  • Decision-making

Learning objectives

By the end of this module, you will be able to:

  • demonstrate the knowledge and skills to evaluate the relevance, reliability and validity of large datasets
  • understand the importance of business intelligence and dashboards on supporting organisational decision-making
  • understand the application of data analytics, statistics and forecasting techniques and tools to support decision-making
  • provide oral and written communication through data analytics to different audiences.