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Business Model Innovation


  • Credit value: 15 credits at Level 7
  • Convenor and tutor: Chunjia Han
  • Assessment: a 3500-word individual report (100%)

Module description

Business model innovation is about creating value, for companies, customers and society. It is about replacing outdated models. The module will give you deep insight into the nature of business models. It describes traditional and bleeding-edge models and their dynamics, innovation techniques, how to position business models within an intensely competitive landscape and how to lead the redesign of existing business models.

Indicative module syllabus

  • Innovating business models
  • Frontstage innovation of business models
  • Value proposition canvas for business model innovation
  • Frontstage-driven shift of business models
  • Business model innovation driven by marketing strategy
  • Backstage innovation of business models
  • Backstage-driven shift of business models
  • Business model innovation driven by profit strategy
  • Business lifetime value

Learning objectives

By the end of this module, you will:

  • have an understanding of different types of business models
  • be able to understand and discuss the principal challenges related to each type of business model innovation
  • be able to apply concepts, models and tools in generating value from different business model innovations
  • have developed skills to change or shift existing businesses for business model innovation.