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Strategy and Business Planning

Overview

  • Credit value: 15 credits at Level 3
  • Convenor: Chunjia Han
  • Assessment: a 1500-word individual report/essay (100%)

Module description

This module provides an introduction to organisational strategy and business planning from analysis of the environment through to implementation. The aim is to identify how organisations develop successful strategies in the face of rapidly changing environments that pose threats and present opportunities. The module also explores the mix of attributes, skills and capabilities required by successful strategic managers and the process involved in strategy and business planning.

Indicative module syllabus

  • The nature of strategy and business planning
  • Strategic purpose: mission, vision, values
  • Approaches to analysing the business and wider macro environments
  • Strategic capabilities: resources, capabilities and the value chain
  • Business and corporate level strategies
  • International strategy and innovation
  • Strategic decision-making and implementation
  • The strategic issues faced by public and not-for-profit organisations
  • Preparing a business plan

Learning objectives

By the end of this module, you will have a clear understanding and awareness of:

  • the nature and process of strategic management
  • the difficulties involved in developing and formulating effective business strategies and plans
  • the integrated nature of the strategic management process: strategy formulation and implementation
  • the key components of a creative business plan
  • the terms used in strategy and business planning
  • the skills needed by strategic managers in order to develop and implement business plans.