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Research Methods in Management (Undergraduate)


Module description

Research Methods in Management provides you with the necessary skills to: (a) appraise the quality of published work in the area of management; (b) design your own management research proposal and project.

As part of the module we explain the role of a critical literature review and how to generate research questions and objectives in the area of business and management studies. The module introduces two main approaches to theory development: theory testing and theory expanding. We discuss how these approaches impact on the selection of empirical strategies. This includes decisions about the type of information and data that is collected to answer a research question and to inform theory development. The module also looks at different data collection techniques, such as interviews and questionnaires, and we discuss how different types of data can be analysed. Finally, the module stresses the importance of ethical consideration when using information from human participants.

Indicative module syllabus

  • The nature of business and management research
  • Writing a critical literature review
  • Understanding different approaches to research
  • Research ethics and collecting secondary data
  • Collecting qualitative data
  • Collecting quantitative data
  • Analysing qualitative data
  • Writing a research project

Learning objectives

By the end of this module, you will be able to:

  • formulate and test the feasibility of research questions
  • write a critical review of the literature
  • collect primary and secondary information
  • apply a range of qualitative and quantitative analyses techniques
  • appreciate ethical considerations in research.