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Business Project

Overview

Module description

This practically-led module is introduced as an alternative to the dissertation. The module provides an opportunity for you to develop a viable business plan for establishing a new business venture or introducing innovation (eg a new product, service, process, business or project development) in an established organisation, particularly by gathering and analysing relevant information/data from potential customers, and about competitors, suppliers, micro and macro environments as well as about the strengths and weaknesses of your own resources/circumstances to start a business/introduce innovation. Hence, this module is designed to be of value to future entrepreneurs whether in start-ups (ie establishing a new enterprise) or corporate settings (ie introducing innovation in an existing organisation). During contact hours, you will get the opportunity to be mentored by experienced business tutors, who will support you in your plans for establishing new ventures and/or introducing innovation in an established organisation.

Indicative module syllabus

  • The new business planning process and format
  • Researching internal and external environment
  • Developing the business concept
  • Developing the marketing plan
  • Developing the operation plan
  • Developing the financial plan

Learning objectives

By the end of this module, you will be able to:

  • develop a viable business plan for establishing a new business venture or introducing innovation in an established organisation
  • discover and/or create opportunities to generate value with and for potential customers
  • conduct research necessary to gain in-depth knowledge required to develop a business plan
  • devise a marketing plan to generate value to customers
  • design a plan to operationalise a business model
  • develop a financial plan for a business.