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Business Project


Module description

This practically-led module is introduced as an alternative to the dissertation. It provides an opportunity for you to develop a viable business plan for:

  • establishing a new business venture, or
  • introducing innovation (e.g. a new product, service, process, business or project development) in an established organisation.

This involves gathering and analysing relevant information/data from potential customers, and researching competitors, suppliers and micro/macro environments as well as the strengths and weaknesses of your own resources/circumstances to start a business/introduce innovation. Hence, this module will be of value to future entrepreneurs whether in start-ups or corporate settings.

Throughout, you will be mentored by experienced business tutors.

Indicative syllabus

  • The new business planning process and format
  • Researching internal and external environment
  • Developing the business concept
  • Developing the marketing plan
  • Developing the operation plan
  • Developing the financial plan

Learning objectives

By the end of this module, you will be able to:

  • develop a viable business plan for establishing a new business venture or introducing innovation in an established organisation
  • discover and/or create opportunities to generate value with and for potential customers
  • conduct research necessary to gain in-depth knowledge required to develop a business plan
  • devise a marketing plan to generate value to customers
  • design a plan to operationalise a business model
  • develop a financial plan for a business.