Entrepreneurial Venture Creation

• Credit value: 15 credits at Level 7
• Convenor and tutor: Muthu de Silva
• Assessment: a 4000-word business plan (85%) and a 500-word market research plan (15%)

This module provides knowledge and skills in applied entrepreneurship, with a special emphasis on developing a business plan to establish a new venture or to introduce innovation (eg a new product/service/process/business/project development) within an established organisation. Hence, the module will be of value to future start-up (ie establishing a new enterprise) as well as corporate (ie introducing innovation in an existing organisation) entrepreneurs. You will be trained to conduct research to evaluate customers, competitors, suppliers, and external and internal environments, as well as to co-create value with customers, and subsequently, to use the findings to develop a sound business plan highlighting a business concept, marketing plan, operational plan and financial plan.

The module provides the chance to interact with entrepreneurs and there will be guest speakers from industry.

Please note the module is only available to students on MSc Business Innovation with Entrepreneurship. Students on MSc Business Innovation with International Technology Management/MSc Business Innovation with E-Business/MSc Management with Business Innovation may select this as an option module but availability is subject to demand as the module has limited capacity.

By the end of this module, you will have:

• developed a viable business plan for establishing a new business venture or introducing innovation in an established organisation
• discovered and/or created opportunities to generate value to potential customers
• conducted research necessary to gain in-depth knowledge required to develop a business plan
• devised a marketing plan to generate value to customers
• designed a plan to operationalise a business model
• developed a financial plan for a business.