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Researching Arts and Media


  • Credit value: 30 credits at Level 5
  • Convenor: Justin Schlosberg
  • Assessment: a 2000-word business plan/funding proposal/research project proposal plus 5-10-minute oral ‘pitch’ (50%) and 2000-word sector analysis (50%)

Module description

This module immerses you in the reality of self-starting in the cultural industries today. In a broad range of contexts, you will be encouraged to think through both conceptual and practical problems in developing your own ideas for freelance and entrepreneurial careers in arts or media. You will have the opportunity to conduct market research in lieu of developing a robust business plan or funding proposal and receive feedback from a panel of industry experts and practitioners.

Indicative module syllabus

  • Creative industries in the age of crisis
  • Vision and mission
  • Budgeting and financial management
  • Marketing and audience
  • Funding and sponsorship
  • Cultural leadership and management