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Biography

Benedetta joined Birkbeck, University of London in July 2018 from Cranfield University where she was Lecturer in Marketing and Deputy Director for the Msc in Strategic Marketing.

Benedetta’s teaching interests are in consumer behaviour, services marketing and business research methods (qualitative and quantitative).

Benedetta obtained a Bachelor degree at the University of Siena (Italy) and Ruprecht Karls Universität Heidelberg (Germany), a Master in Marketing, an MSc in Business Research and a PhD in Marketing at Kingston Business School (UK). Her doctoral thesis won the 2016 EDAMBA (European Doctoral Association in Management and Business Administration) thesis competition award. She is a Teaching Fellow of the UK Higher Education Academy (HEA) and was nominated for the 2018 Best Lecturer and Best Supervisor awards at Cranfield University.

Prior to joining academia, Benedetta held a marketing position at the London office of a global technology company, Winscribe, where she looked after the marketing activities for Europe and the company's relationship with business partners and resellers. She also worked on a number of consultancy projects for large companies in the utilities and construction sectors. She is currently involved in research projects collaborating with organisations in retail, FMCG, local government and public health sectors.