Introduction to Public Relations and Marketing

Develop an understanding of the basic principles, processes and applications of Marketing and PR. Students will learn what creative marketing and PR are and what both these tools can or cannot achieve. Students will examine the role of Marketing and PR within arts and media organisations and explore the role and duties of Creative Marketing and PR practitioners. As part of the module, students will gain experience in the practical and creative aspects of planning and developing a marketing and/or public relations campaign.

30 credits at Level 4