Sport Marketing (MSc) - 2013/2014 entry
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Overview
This programme is aimed at those who wish to develop their understanding of marketing, and how it applies to the sport industry. It provides a comprehensive introduction to a range of generic marketing subjects and looks at how the principles and processes of marketing apply to the sport industry.
The programme is ideally suited to the needs of executives within football clubs and media organisations, officers of football and sport regulatory bodies, as well as people with a general interest in the sport, football and media industries.
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Why study this course at Birkbeck?
- Improve your knowledge and understanding of marketing.
- Learn how marketing applies to the sport industry and sport organisations.
- Enhance or develop your career in the sport industry.
- Benefit from Birkbeck’s renowned high-quality teaching and expertise in the delivery of part-time programmes.
- Accredited by The Chartered Institute of Marketing.
- Watch our video: postgraduate management courses at Birkbeck.
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Course structure
You study the following eight modules and write a 15,000-word dissertation:
- Brand Management
- Consumer Behaviour
- Marketing Research
- Marketing Strategy and Planning
- Marketing Management
- Strategic Sport Marketing
- Sport Governance and Regulation
- Sport Business and Event Management.
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Further study opportunities
If you are interested in further research, we offer a PhD/MPhil in Management.
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Careers information
Graduates go on to careers in sports clubs, governing bodies, retail and the media.
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Apply now
- Application deadlines and interviews
- As early as possible, but no later than September.
- Online application
You can apply online from the link below.
- Application deadlines and interviews