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Marketing (BSc): 4-year, part-time

Our BSc Marketing will provide you with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. This innovative course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

The programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. Because it is taught entirely by evening study, you are able to combine academic studies with your daytime commitments. Our students come from a wide range of backgrounds and with a wide range of experience, which creates a stimulating and supportive learning environment. Our tutorial/seminar sessions give you a chance to interact with your peers and to develop insights into analysing and interpreting a wide and varied subject matter.

We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.

This programme is also available for full-time evening study over three years.

Highlights

  • Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.
  • We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.
  • You will have access to Moodle, our online learning resource, where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles required for your studies.
  • Accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Birkbeck has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway Accreditation (GGA). CIM qualifications are highly sought after by employers, and GGA, alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

You take 90 credits in each of the four years of the part-time programme.

In Year 1, you take two core module and four compulsory modules.

In Year 2, you take six compulsory modules.

In Year 3, you take two compulsory modules and choose two management option modules and two marketing option modules worth 15 credits each.

In Year 4, you take two compulsory modules and undertake a project worth 60 credits.

Module groups

Year 1 core and compulsory modules

Year 2 compulsory modules

Year 3 compulsory modules

Year 4 core and compulsory modules

Marketing option modules

Management option modules

Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

  • Entry Requirements

    Entry requirements

    We welcome applicants without traditional entry qualifications as we base decisions on our own assessment of qualifications, knowledge and previous work experience. We may waive formal entry requirements based on judgement of academic potential.

    GCSES

    Applicants will normally be expected to have a grade C or grade 4 in GCSE-level English and mathematics. Applicants who do not hold this level of qualification may be required to carry out a skills audit at a selection evening, which comprises English and mathematics. This audit assesses an applicant’s potential to cope with, and benefit from, a particular programme of study.

    English Language Requirements

    If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests. We also accept other English language tests.

    If you don’t meet the minimum English language requirements, or see our international study skills page for more details of how we can help.

    Visit the International section of our website to find out more about our English language entry requirements and relevant requirements by country.

    Visa requirements

    If you are not from the UK and you do not already have residency here, you may need to apply for a visa.

    The visa you apply for varies according to the length of your course:

    • Courses of more than six months' duration: Student visa
    • Courses of less than six months' duration: Standard Visitor visa

    International students who require a Student visa should apply for our full-time courses as these qualify for Student visa sponsorship. If you are living in the UK on a Student visa, you will not be eligible to enrol as a student on Birkbeck's part-time courses (with the exception of some modules).

    For full information, read our visa information for international students page.

    Please also visit the international section of our website to find out more about relevant requirements by country.

    Credits and Accredited Prior Learning (APL)

    If you have studied at university previously, you may have accumulated credits through the modules you studied. It may be possible to transfer these credits from your previous study to Birkbeck or another institution. You should discuss this with the Programme Director when you are making your application.

    Find out more about credits and Accredited Prior Learning (APL).

  • Fees

    Fees

    Part-time home students: £ 6935 pa
    Part-time international students: £10920 pa

    Students are charged a tuition fee in each year of their programme. Tuition fees for students continuing on their programme in following years may be subject to annual inflationary increases. For more information, please see the College Fees Policy.

    TUITION FEE AND MAINTENANCE LOANS

    Eligible full-time and part-time students from the UK don’t have to pay any tuition fees upfront, as government loans are available to cover them.

    Maintenance loans are also available for eligible full-time and part-time UK students, to assist with covering living costs, such as accommodation, food, travel, books and study materials. The amount you receive is means-tested and depends on where you live and study and your household income.

    Funding for EU students is changing from August 2021: find out about details of these changes.

    Find out more about tuition fee and maintenance loans for full-time and part-time students at Birkbeck.

  • Teaching and assessment

    Teaching

    At Birkbeck, almost all of our courses are taught in the evening and our teaching is designed to support students who are juggling evening study with work and other daytime commitments. We actively encourage innovative and engaging ways of teaching, to ensure our students have the best learning experience. In the 2017 Teaching Excellence Framework (TEF), the government’s system for rating university teaching, Birkbeck was allocated a Silver award.

    Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

    Our distance-learning and blended-learning courses and modules are self-directed and we will provide you with interactive learning opportunities and encourage you to collaborate and engage via various learning technologies. These courses involve limited or no face-to-face contact between students and module tutors.

    In addition, you will have access to pastoral support via a named Personal Tutor.

    Methods of teaching on this course

    Lectures, seminars and tutorials.

    Teaching hours

    Our evening hours are normally between 6pm and 9pm (6-7.30pm and 7.30-9pm). Some programmes also offer teaching during the day and this will be clearly signposted to you where it is available.

    On our taught courses, you will have scheduled teaching and study sessions each year. Scheduled teaching sessions may include lectures, seminars, workshops or laboratory work. Depending on the modules you take, you may also have additional scheduled academic activities, such as tutorials, dissertation supervision, practical classes, visits and field trips. On our taught courses, the actual amount of time you spend in the classroom and in contact with your lecturers will depend on your course, the option modules you select and when you undertake your final-year project (if applicable).

    Alongside your contact hours, you will also undertake assessment activities and independent learning outside of class. The amount of time you need to allocate to study both for taught sessions (this might include online sessions and/or in-person sessions) and personal study will depend on how much you are studying during the year and whether you are studying full time or part time.

    Birkbeck’s courses are made up of modules and allocated ‘credit’. One credit is equivalent to ten hours of learning time. Modules are usually in 15, 30 or 60 credit units. A 15-credit module will mean around 150 hours of learning, including taught sessions and independent study or group work. This is spread out over the whole period of that module and includes the time you spend on any assessments, including in examinations, preparing and writing assessments or engaged in practical work as well as any study support sessions to help you in your learning.

    On our distance-learning and blended-learning courses, discussion, collaboration and interaction with your lecturers and fellow students is encouraged and enabled through various learning technologies.

    Timetables

    Timetables are usually available from September onwards and you can access your personalised timetable via your My Birkbeck Profile online (if you have been invited to enrol).

    Indicative class size

    Class sizes vary, depending on your course, the module you are undertaking, and the method of teaching. For example, lectures are presented to larger groups, whereas seminars usually consist of small, interactive groups led by a tutor.

    Independent learning

    On our taught courses, much of your time outside of class will be spent on self-directed, independent learning, including preparing for classes and following up afterwards. This will usually include, but is not limited to, reading books and journal articles, undertaking research, working on coursework and assignments, and preparing for presentations and assessments.

    Independent learning is absolutely vital to your success as a student. Everyone is different, and the study time required varies topic by topic, but, as a guide, expect to schedule up to five hours of self-study for each hour of teaching.

    On our distance-learning and blended-learning courses, the emphasis is very much on independent, self-directed learning and you will be expected to manage your own learning, with the support of your module tutors and various learning technologies.

    Study skills and additional support

    Birkbeck offers study and learning support to undergraduate and postgraduate students to help them succeed. Our Learning Development Service can help you in the following areas:

    • academic skills (including planning your workload, research, writing, exam preparation and writing a dissertation)
    • written English (including structure, punctuation and grammar)
    • numerical skills (basic mathematics and statistics).

    Our Disability and Dyslexia Service can support you if you have additional learning needs resulting from a disability or from dyslexia.

    Our Counselling Service can support you if you are struggling with emotional or psychological difficulties during your studies.

    Our Mental Health Advisory Service can support you if you are experiencing short- or long-term mental health difficulties during your studies.

    Assessment

    Assessment is an integral part of your university studies and usually consists of a combination of coursework and examinations, although this will vary from course to course - on some of our courses, assessment is entirely by coursework. The methods of assessment on this course are specified below under 'Methods of assessment on this course'. You will need to allow time to complete coursework and prepare for exams.

    Where a course has unseen written examinations, these may be held termly, but, on the majority of our courses, exams are usually taken in the Summer term, during May to June. Exams may be held at other times of the year as well. In most cases, exams are held during the day on a weekday - if you have daytime commitments, you will need to make arrangements for daytime attendance - but some exams are held in the evening. Exam timetables are published online.

    Find out more about assessment at Birkbeck, including guidance on assessment, feedback and our assessment offences policy.

    Methods of assessment on this course

    Unseen formal examinations, short tests, individual or group presentations and written essays.

    Breakdown of assessment on this course

    The balance of assessment by examination and assessment by coursework will often depend on the option modules you choose. The approximate percentages for this course are as follows:

    Year % Exams % Practical % Coursework
    1 66 0 34
    2 82 0 18
    3 59 0 41
    4 47 0 53
  • Careers and employability

    Careers and employability

    Graduates can pursue careers in the media, marketing, brand management or public relations. This degree can also be useful in becoming an advertising account executive, market researcher, media planner, marketing executive or public affairs consultant.

    We also work and liaise closely with the Chartered Institute of Marketing (CIM), the leading professional organisation for marketers in the UK, and have full recognition of this programme from them. This allows exemptions to some of their modules if you choose to become a member, and will help to enhance your career prospects.

    We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

  • How to apply

    How to apply

    You apply directly to Birkbeck for this course, using the online application link. Please note that online application will open in September.

    You will need to prove your identity when you apply - read more about suitable forms of identification.

    When to apply

    You are strongly advised to apply now, to ensure there are still places on your chosen course and to give you enough time to complete the admissions process, to arrange funding and to enrol.

    You don't need to complete your current programme of study before you apply - Birkbeck can offer you a place that is conditional on your results.

    You will also receive information about subject-specific induction sessions over the summer.

    Help and advice with your application

    Get all the information you need about the application, admission and enrolment process at Birkbeck.

    Our online personal statement tool will guide you through every step of writing the personal statement part of your application.