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Dr Marco Scalvini

  • Overview



    Marco Scalvini is a Lecturer in the Department of Film, Media and Cultural Studies, and Program Director of the Master and PGCert in Digital Media Management at Birkbeck and University of London respectively. Prior to joining Birkbeck, Marco has held academic posts at Erasmus University Rotterdam, London School of Economics and New York University.

    His key interest lies in designing courses and developing independent research strategies for the investigation of digital media industries with an emphasis on the ethical and moral conflicts that creatives and content producers may encounter in practice. Specifically, he focuses on the collaboration and divergences between the tech industry and traditional media, paying particular attention to how this exchange is reshaping the digital media industries and the production of media content. These tensions have implications for creators, producers and  audiences. 

    His research dives into how advertising increasingly employs new branding strategies as a form of moral guidance, teaching lessons about diversity, and reminding consumers what significance to attribute to inclusivity and social justice. His current area of research concerns algorithm awareness and resistance. He looks into the ethical implications of the increasing use of data-driven narratives in Digital Media and Creative Industries, including the use of machine learning and recommendation systems.

    In addition to his career in academia, he worked as a professional in the advertising and marketing communications industry, and as digital media consultant for international organizations including UNESCO, UN and G8.


    Web profiles

    Administrative responsibilities

    • Program Director MA in Digital Media Management, Birkbeck
    • Program Director PgCert in Digital Media Management, University of London


  • Supervision and teaching

    Supervision and teaching


    Teaching modules

    • Public Relations and Professional Communications (ARMC178S7)
    • Final Project MA Digital Media (ARMC248D7)