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Dr Manto Gotsi

  • Overview



    Manto joined the Department of Management at Birkbeck, University of London as a Senior Lecturer in Marketing in September 2019.

    Manto holds a PhD in Marketing from Strathclyde Business School, University of Strathclyde for which she received a bursary from the John and Anne Benson fund. She also holds a BA (Hons) in Marketing from the University of Strathclyde and a PG Cert (with distinction) in Technology Venture Creation from the Hunter Centre for Entrepreneurship at the University of Strathclyde. Manto has successfully completed the PGCert in Learning and Teaching in Higher Education at Brunel University and has been trained as an online instructor by Laureate Online Education/University of Liverpool.

    Prior to joining Birkbeck, Manto was a Reader in Marketing and the Research Leader for the School of Management and Marketing at the University of Westminster. Previously, she was a Senior Lecturer in Marketing at Cardiff Business School. She started her academic career as a Postgraduate Teaching Assistant while working towards her PhD at the Marketing Department of the University of Strathclyde, followed by appointments as a Marketing Lecturer first at the University of Aberdeen and then at Brunel, University of London. Manto has held visiting positions at Cass Business School, City, University of London, the International Hellenic University (Thessaloniki, Greece) and Grenoble Ecole de Management (Grenoble, France).

  • Research


    Research overview

    Manto’s research focuses on organizational paradoxes – how organizational leaders, teams and individuals effectively respond to competing demands and resulting tensions. She studies paradoxes predominantly in innovation management and corporate (re)branding, but also in entrepreneurship and other areas. The theoretical lens that she employs varies depending on the study, but Manto enjoys using an identity lens. She also enjoys conducting multi-level studies.

  • Supervision and teaching

    Supervision and teaching


    Teaching modules

    • Digital and Social Media Marketing (BUMN081H7)
    • Principles of Marketing (Undergraduate) (BUMN144H4)
  • Publications



    Book Section

    • Andriopoulos, C. and Gotsi, Manto (2017) Methods of paradox. In: Smith, W. and Lewis, M. and Jarzabkowski, P. and Langley, A. (eds.) The Oxford Handbook of Organizational Paradox. Oxford University Press. pp. 513-527. ISBN 9780198754428.