Dr Manto Gotsi — Birkbeck, University of London

Overview

Biography

Manto joined the Department of Management at Birkbeck, University of London as a Senior Lecturer in Marketing in September 2019.

Manto holds a PhD in Marketing from Strathclyde Business School, University of Strathclyde for which she received a bursary from the John and Anne Benson fund. She also holds a BA (Hons) in Marketing from the University of Strathclyde and a PG Cert (with distinction) in Technology Venture Creation from the Hunter Centre for Entrepreneurship at the University of Strathclyde. Manto has successfully completed the PGCert in Learning and Teaching in Higher Education at Brunel University and has been trained as an online instructor by Laureate Online Education/University of Liverpool.

Prior to joining Birkbeck, Manto was a Reader in Marketing and the Research Leader for the School of Management and Marketing at the University of Westminster. Previously, she was a Senior Lecturer in Marketing at Cardiff Business School. She started her academic career as a Postgraduate Teaching Assistant while working towards her PhD at the Marketing Department of the University of Strathclyde, followed by appointments as a Marketing Lecturer first at the University of Aberdeen and then at Brunel, University of London. Manto has held visiting positions at Cass Business School, City, University of London, the International Hellenic University (Thessaloniki, Greece) and Grenoble Ecole de Management (Grenoble, France).

Research

Research overview

Manto’s research focuses on organizational paradoxes – how organizational leaders, teams and individuals effectively respond to competing demands and resulting tensions. She studies paradoxes predominantly in innovation management and corporate (re)branding, but also in entrepreneurship and other areas. The theoretical lens that she employs varies depending on the study, but Manto enjoys using an identity lens. She also enjoys conducting multi-level studies.

Supervision and teaching

Teaching

Teaching modules

Digital and Social Media Marketing (BUMN081H7)
Principles of Marketing (Undergraduate) (BUMN144H4)

Publications

Article

Granadosa, M.L. and Rosli, A. and Gotsi, Manto (2022) Staying poor: unpacking the process of barefoot institutional entrepreneurship failure. Journal of Business Venturing ISSN 0883-9026. (In Press)
Carmine, S. and Andriopoulos, C. and Gotsi, Manto and Härtel, C.E.J. and Krzeminska, A. and Mafico, N. and Pradies, C. and Raza, H. and Raza-Ullah, T. and Schrage, S. and Sharma, G. and Slawinski, N. and Stadtler, L. and Tunarosa, A. and Winther-Hansen, C. and Keller, J. (2021) A paradox approach to organizational tensions during the pandemic crisis. Journal of Management Inquiry 30 (2), pp. 138-153. ISSN 1056-4926.
Frandsen, S. and Gotsi, Manto and Johnston, A. and Whittle, A. and Frenkel, S. and Spicer, A. (2018) Faculty responses to business-school branding: a discursive approach. European Journal of Marketing 52 (5-6), pp. 1128-1153. ISSN 0309-0566.
Habjan, A. and Andriopoulos, C. and Gotsi, Manto (2017) The role of GPS-enabled information in transforming operational decision making: an exploratory study. European Journal of Information Systems 23 (4), pp. 481-502. ISSN 0960-085X.
Andriopoulos, C. and Gotsi, Manto and Lewis, M. and Ingram, A. (2017) Turning the sword: how NPD teams cope with front-end tensions. Journal of Product Innovation Management 35 (3), pp. 427-445. ISSN 1540-5885.
Heracleous, L. and Papachroni, A. and Andriopoulos, C. and Gotsi, Manto (2016) Structural ambidexterity and competency traps: insights from Xerox PARC. Technological Forecasting and Social Change 117, pp. 327-338. ISSN 0040-1625.

Book Section

Andriopoulos, C. and Gotsi, Manto (2017) Methods of paradox. In: Smith, W. and Lewis, M. and Jarzabkowski, P. and Langley, A. (eds.) The Oxford Handbook of Organizational Paradox. Oxford University Press. pp. 513-527. ISBN 9780198754428.