Skip to main content

The value of engaging with museums

Venue: Birkbeck Main Building

As museums are increasingly asked to demonstrate not only their cultural, but also their educational and social value, understanding how people engage (or do not engage) with museums has become ever more important.

This talk will examine the role museums play in people's social and cultural life based on empirical research carried out both with visitors and non-visitors in the UK.


Dr Theano Moussouri is Senior Lecturer in Museum Studies at the Institute of Archaeology, UCL. After completing her BA in Preschool Education at the University of Athens, she pursued postgraduate studies at the Museum Studies Department, University of Leicester, where she completed her PhD thesis on Family Agendas and Family Learning in Hands-On Museums. She has worked for the Audience Research Unit of the Science Museum in London, UK, on a number of large scale exhibition projects including the Wellcome Wing. Between 1999 and 2004 she was Senior Research Fellow at the Centre for Museums and Gallery Education at the Museum Studies Department, University of Leicester, where she was involved in developing the Generic Learning Outcomes Framework. In 2004 she founded Audience Focus with the mission to help museums and heritage organisation to facilitate enriching learning experiences for their visitors. She is currently on the Editorial Board of Museum & Society, Science Museum Group Journal and Associate Editor for Curator: The Museums Journal, and Archaeology International.

Contact name: