Digital Creativity and New Media Management

• Credit value: 15 credits at Level 7
• Convenor: Professor Klaus Nielsen
• Tutor: Marios Samdanis
• Assessment: a 3000-word essay (50%) and examination (50%)

This module will introduce key debates on digital convergence, remediation and innovation in terms of theory, method and practice, while examining their implications for cultural life and business strategies. During this module, you will come to appreciate the synergy that exists between different academic disciplines, as well as between different functions and hierarchies of the organisation. You will identify key factors for creativity and innovation that propel the structural transformation in the digital economy and explore the different analytical frameworks for understanding the transformation of old and new media in the digital economy.

Furthermore, you will be encouraged to extend your understanding of the interaction between technology, design and strategy to the contexts of communities, cities, nations and the cyberspace. Case studies will be used to facilitate discussions and you will develop your own ideas.

By the end of this module, you will have:

• developed and analysed research questions in the area of digital business strategy and policy issues, and collected and analysed relevant secondary empirical data
• evaluated business models and performance of new ventures as well as established firms in the media industry
• developed a critical capacity to carry out case studies and assess business, policy and research implications.