E-business

• Credit value: 15 credits at Level 5
• Module convenor and tutor: Carl Barton
• Assessment: online quizzes (50% and 50%)

The module is an introduction to the basic concepts of e-business and e-commerce, including presentation and discussion of the strategies and technologies involved. It discusses basic concepts of e-commerce, discusses and explains theoretical and practical issues of conducting business over the internet and the Web, and presents methods for evaluating user needs.

The aim of this module is to present and discuss concepts and challenges of e-business, including a balanced coverage of both the technical and the management (operational, tactical and strategic) aspects of successful e-business. It covers business strategies, and technologies involved in the design and deployment of business on the internet and World Wide Web.

Indicative module syllabus

• Revenue models
• Building a web presence
• Mobile commerce
• Social commerce
• Marketing and advertising
• Infrastructure

By the end of this module, you will be able to:

• discuss modern computing infrastructures from the perspective of the internet and organisations
• discuss and explain theoretical and practical issues of conducting business over the internet and the Web
• reflect on general principles revealed through practical exploration of specific tools, techniques and methods in e-business.