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International Business Environment

Overview

Module description

This module will equip you with the analytical techniques, conceptual approaches and empirical evidence to recognise the influence of environmental forces and actors on business strategy and operations of companies in the modern global economy. In particular, it contributes to a better understanding of how differences in resource endowment, culture, language, currencies, laws, market regulations and infrastructure affect the cross-border transactions of companies engaged in international business.

Indicative module syllabus

  • Scope and key concepts of international business; globalisation and global forces
  • Country differences - the participants in international business; formal institutions; doing business in emerging markets
  • Cultural environment; informal institutions
  • Ethics in international business; corporate social responsibility
  • The political economy of international trade; trade policy arguments and instruments, implications of policies; international negotiations, the World Trade Organisation
  • Political economy of FDI; policies and policy instruments affecting FDI; political philosophy and benefits/costs to home and host countries; the impact of FDI in developed and developing countries; negotiation and relationship between companies and host governments
  • Regional economic integration; objectives and challenges in different regions; European and global integration
  • Business environment in emerging economies; the differences between emerging and developed economies
  • Case studies: International Business Environment, Investing in Emerging Markets or Multinationals and the Future of Globalisation

Learning objectives

By the end of this module, you will:

  • have identified the key environmental forces and actors that influence the business strategy and operations of companies in the modern global economy
  • have analysed the precise role of each environmental force and actor as a cause and effect of the business strategy and operations of companies in the modern global economy
  • appreciate the complexity of coordinating the influence of various environmental forces and actors on the cross-border transactions of companies engaged in international business.