Hospitality Operations Management

• Credit value: 15 credits at Level 7
• Convenor and tutor: Adam Lucas
• Assessment: a 12-15-minute group presentation (30%) and 3000-word report (70%)

Operating a successful hotel requires knowledge in all aspects of management and its operations. This involves strategic planning, effective decision-making and financial acumen. Effective strategies are important in improving financial performance and ensuring long-term survival and future growth. Managers face many challenges and must recognise the importance and impact of their decisions in order to run a successful hotel business. This module will provide you with an in-depth applied insight into the operations of a large-scale hotel through the use of an online hotel business simulation.

The simulation will allow you to set the company’s strategy, make business decisions drawing on key concepts and their underpinning theories to grow a hotel business. You will be required to critically assess scenarios to identify and solve operational and strategic issues that may have an impact on customer relationships.

By the end of this module, you will be able to:

• analyse operational data to identify and address operational and strategic challenges in the day-to-day running of a hotel operation
• apply appropriate communication strategies to challenge thinking, explore alternatives and make decisions within a group
• develop solutions for operational and strategic problems in a hotel operations context
• apply appropriate tools to make effective operational decisions and critically evaluate their impact within the hotel operation
• analyse operational data to appraise the impact of interaction among the various functions of a hotel’s operations
• use relevant models to evaluate productivity in the simulated hotel operations environment.